Rafael Prota Barroeta

Experience

• 

  Novartis

  Jan 1997 - Jan 1998

  Product Manager
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  SCA Hygiene Products

  Jan 1999 - Aug 2003

  Jefe Regional de Ventas y Gerente de Grandes Cuentas

  • Durante dos cuatrimestres en 2001 y 2002 desempeñé conjuntamente las funciones de Jefe Regional de Ventas y Sales Support Manager.• Equipo Comercial: 8 delegados de V. Médica; 2 KAM, 2 Enfermeras• Área geográfica: Madrid, Castilla la Mancha, Castilla y Leon, Extremadura• Gestión directa de Grandes Cooperativas. Cofares, Unycop, etc• Gestión directa con las Consejerías de Sanidad de las C. Autónomas y de las principales Gerencias de áreas sanitarias• Registro de productos y relaciones con autoridades sanitarias: Ministerio de Sanidad, Instituto Carlos III, Insalud, Colegio de Farmacéuticos.• Responsable de las relaciones con FENIN (patronal de Prod. Sanitarios) Show less

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  Ontex

  Sept 2003 - now

  S. P. & Marketing department is in charge of helping the Health Care B. Units in the definition of the 3-5 years plan strategy: preparing all the necessary tools for this process, gathering required inputs and guiding the commercial teams along the process in order to define the right strategy: according to company and BU vision, market situation and global targets of the company.In order to support the implementation of the strategy defined, our department is also in charge of Brand management and Product Management, being our main responsibility to define the brand strategy, brand guidelines and the fit to channel strategy, securing that product innovation and marketing plan are coherent to the global S&M strategy.It implies: cross-functional and international projects coordination and to make possible an efficient bi-directional communication with the market through the business units, including best practice sharing, market intelligence and sales support activities Show less

  • Vice President Strategic Marketing. Europe Division

    May 2021 - now

  • Vice President Marketing & New Services development Healthcare Division - Ontex

    Feb 2019 - now

  • Strategic Planning & Marketing Manager

    Oct 2012 - Feb 2019

  • B.U. MANAGER HEALTH CARE DIVISION IBERIA

    Sept 2003 - Oct 2012