Monica Radulescu

Experience

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  McCann

  Feb 2009 - Mar 2010

  Strategic Planner

  - Clients: Vodafone, Tnuva- Skills: learned to inspire very talented and experienced creative teams, while managing to satisfy global clients needs (Vodafone, Tnuva)- Trainings: 2010 Creative Accelerator training (on How to create integrated, trans-media campaigns, following the recipe of Cannes winning campaigns)

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  Leo Burnett

  Mar 2010 - Jan 2013

  Strategic Planner & Digital Planner

  - Clients: P&G (Always, Lenor, Wash&Go, Gillette Venus, Wella, Ariel, Tide), Medas, Bucovina, Antipa, Groupama- Skill: learned a lot about marketing working for Procter&Gamble brands. Gradually returned to my first specialty, digital, by working with iLeo, the digital agency of the group, also winning New Business accounts- Awards: Silver Effie 2012 - Wash&Go "Green up your stores" Bronze Effie 2012 - Always Platinum "Your new feminine accessory" Bronze Effie 2012 - Medas "Health as it should be" - Trainings: 2012 Digital Acceleration Training – Leo Burnett Istanbul (a training taking part within the Leo Burnett European network, showing us the ropes in digital advertising) Show less

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  Cohn & Jansen JWT

  Feb 2013 - Aug 2016

  Head of Digital and Senior Strategic Planner

  In charge of integrating the digital proposal within our 360 approach, as well as coming up with the strategy for many of the agency clients.- Clients: OMV, Erste Bank, Nestle (Kit Kat, Lion, Smarties, Nestle Dessert), Unilever, Mondelez (Jacobs 3in1, Tassimo), La Strada, Aqua Carpatica, new business- Skills: management and leadership, public speaking, selling creative work, developing strategies from scratch or adding local flavour to global brand positioning

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  Squared Online

  Apr 2016 - Jul 2016

  Training: Part of the April Cohort

  Squared Online is a digital marketing course created by Google, with the aim to create the digital leaders of tomorrow. I've learned about:- the impact of digital on customer journeys and disruptive business models- business planning whilst adapting to a social and mobile world- using analytics and data to evaluate and evolve your business’ digital presence- how brands deliver marketing strategies across the customer journey

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  Weber Shandwick

  Sept 2016 - Aug 2017

  Strategic Planner

  - Aiding the company's creative transformation by taking complex, potentially dry information and distilling it into the nuggets of inspiring thinking which would guide the messaging strategy.- Taking part in EMEA pitches for WS potential global clients

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  Publicis Italy

  Sept 2017 - Oct 2019

  Senior Global Planner

  - Diesel: developed the creative strategy for some of the most creative brand and product campaigns as well as driving efficiency led projects (i.e. loyalty program). - Coca Cola Global: worked on several Coke brands: Coca Cola, Schweppes, led a Fanta global pitch. Aimed to keep these brands relevant and thriving across different markets in the midst of a challenging context.- GSK Voltaren: drove the repositioning of Voltaren from traditional pharma comms to purpose led brand building comms. Show less

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  BBH London

  Oct 2019 - Sept 2020

  Strategy Director

  - Costa: Took on the ambitious task of reshaping the UK's favourite coffee shop into a truly global brand: Worked together with media teams to implement consumer journeys and comms strategies for each of the formats.- Mentos & Vigorsol (Italian gum brand): Developed and sold the creative strategy for the new campaigns (To be launched in 2021)

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  Publicis Italy

  Mar 2023 - now

  - Diesel (global): developed the creative strategy for the Unforgettable denim campaign, a culturally relevant brand story about the Canceled plans of 2020.- Barilla (global): worked on turning the Italian Number 1 pasta brand into a global brand. Adapted the messaging strategy to market and channel specifics. Developed consumer journeys and channel strategies.- Heineken global

  • Strategy Director

    Sept 2020 - now

  • Culture and Insights Director

    Mar 2023 - now