Kevin Smith

Experience

• 

  Leather Hen Ranch

  Jun 2015 - Jul 2018

  Ranchhand/Laborer
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  Lee Epting Catering

  Mar 2016 - Aug 2017

  Caterer
• 

  Chi Psi Fraternity - Alpha Alpha Delta

  Jan 2017 - Jan 2018

  Treasurer
• 

  Management Society at UGA

  Apr 2017 - Apr 2018

  Vice President of Finance
• 

  Chi Psi Fraternity

  Jan 2018 - Jan 2019

  Internal Vice President
• 

  UGA Management Society

  Apr 2018 - Apr 2019

  President
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  Fayevores Banquet Center and LH Speakeasy Bar

  Jun 2018 - Aug 2018

  Marketing & Social Media Intern

  My main objective in this position was to increase the social media presence and ensure constant contact between the business and its followers. I also spent time looking for ways to market the business via more traditional methods, such as newspaper advertisements and tabling at events. This internship presented an opportunity to work for a start-up business and experience what it was like to engage an older, less-technologically-savvy target market with our social media presence in order to increase loyalty. I also explored ways to reach younger segments while still appealing to the original customer base. Vis mindre

• 

  Georgia-Pacific LLC

  Jun 2019 - Mar 2024

  Participating in a Sales and Marketing Rotational Program to build and develop professional skills in a corporate setting while training for a career in sales. Work on assigned projects for various business leaders to improve business performance, better understand markets and segments, and analyze processes for potential corrections.Rotation #1: E-Commerce Wiper Rotation - Provided strategy ideas for the marketing of wipers via e-commerce channels to boost sales by understanding e-commerce customers and the usage areas of GP’s wiper portfolio. Bridged the gap between e-commerce and category to allow for a unified go-to-market strategy.Rotation #2: Market Price Comparison Rotation - Built a price comparison tool using Excel and inputs from CompSource, a market information gathering platform, to allow Category and Pricing to understand GP’s position in the market and pricing opportunities or risks.Rotation #3: SDR Cold-Calling Rotation - Used virtual selling tools to generate and qualify customer leads in order to build up the pipeline for virtual sales consultants.Rotation #4: Healthcare Distribution Rotation - Organized and analyzed data received from strategic healthcare distribution partners, such as Medline and Owens & Minor to identify conversion opportunities segmented by geographical address and IDN. This database will be used to build healthcare-targeting campaigns in Salesforce. Roation #5: E-Commerce Backorder Issue Rotation - Analyze the current processes in place to manage inbound and outbound inventory for GP Sample Services and e-commerce shipments in order to identify pain points and offer solutions to improve supply chain gaps and reduce backorder issues.Rotation #6: Grocery and C-Store Segmentation Rotation - Analyzed grocery and convenience store subsegments of the food-service industry and determined featured products that GP PRO could provide solutions with; created selling collateral by coordinating with the marketing team. Vis mindre

  • Sr. Associate Category Manager, Food Packaging

    Jan 2023 - Mar 2024

  • Associate Category Manager

    Nov 2021 - Jan 2023

  • Pricing Analyst

    Mar 2021 - Nov 2021

  • JumpStart Associate

    Jun 2019 - Mar 2021
• 

  Buffalo Wild Wings

  Mar 2024 - now

  Category Manager - Food Innovation

  On a daily basis, I partner mainly with our Culinary team and Operations team to make sure we are working on the best and brightest ideas that can be executed to near perfection in the field, and that we are developing something consumers want and something we will be proud to put our name on. By combining market information, consumer feedback, whitespace analysis and current category performance data, we are constantly evolving our growth strategy at Buffalo Wild Wings by shaping our food menu to be the best it can be. By following our three-prong approach, we can always stay on top of our food game at B-Dubs! 1) Innovate - Look to what's new or coming down the pipeline in the market and what drives consumer behavior. Be ahead of the adoption curve and be poised to increase transactions by offering new and exciting foods. 2) Renovate - Always be adapting! Constantly review and refresh existing menu items to ensure relevance and excitement among core consumers, while attracting new consumers by putting a fun twist on a long-standing legacy menu item. 3) Communicate - We've made good food, now go tell people! Curating the right method and channel of messaging is crucial in the restaurant space, especially during times when consumers see value played out at every corner. By showing consumers how much they'll love our food - and why - we can capture audiences at the right time and place and stay a top contender in their consideration set. When it comes to deciding where to grab dinner, we want Buffalo Wild Wings to be leading the pack. Vis mindre