Sandra Frei, MA

Experience

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  YOC

  Nov 2013 - Feb 2016

  Sales & Marketing Coordinator

  YOC is a Mobile Advertising pioneer and the leading independent provider of Mobile Premium Inventory in Europe today.My responsibilities included:• Create marketing and communication concepts for customers in Mobile Advertising• Develop mobile support strategies for clients and design innovative proposal ideas of their campaigns using Photoshop• Coordination of video productions and preparation of award entries• Create product, market and competitive analyzes and their presentations• Support the Sales-Team in advising national and international clients Show less

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  Wall GmbH

  Jun 2016 - Dec 2016

  Junior Marketing Manager

  Wall GmbH produces innovative street furniture with the goal to enhance the quality of life in urban spaces. They offer advertisers a wide range of innovative outdoor advertising media, from traditional billboards to interactive technologies. As part of the mother company, JCDecaux, it is the largest outdoor advertising corporation in the world with a presence in over 70 countries. JCDecaux is also present in major U.S. cities and in 26 U.S. airports. My responsibilities included:• Analysis of the communication and media strategy of potential clients using Nielsen media research tools, Advision data and market media studies• Create picture and video material using design improvement tools, as well as give recommendations for the client's creative• Prepare strategic and innovative solution concepts using the product portfolio• Develop presentations based on the client's individual needs Show less

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  Lantzman Lending

  Jun 2017 - Apr 2019

  Marketing Manager

  • Develop and utilize KPIs to measure the effectiveness of lead generation strategies. Implement reporting mechanisms to track outreach success and refine approaches based on data• Utilize advanced marketing technology solutions to enhance ad campaign effectiveness. Implement automation tools for campaign management.• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)• Streamline SEO processes to enhance efficiency. Regularly audit and refine SEO strategies based on performance data.• Implement and manage marketing automation tools to streamline email campaign processes. Ensure seamless integration with CRM systems.• Streamline data entry and maintenance processes to enhance performance and accuracy in SalesForce.• Assist the Vice President with various customer-related projects and implementation of strategies Show less

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  Aroma Housewares Co.

  May 2018 - Apr 2019

  Digital Marketing Specialist

  • Develop, manage and maintain digital channels, including web, newsletter, PPC, and social media (paid and organic) to drive and enhance engagement • Establish and maintain quality standards and procedures to ensure consistency, accuracy, and compliance in online content.• Forecast & track marketing sales trends and drive traffic to the company's website through SEO/SEM strategies• Create performance reports and recommendations to the digital marketing team and present to CEO/ at manager meetings• Oversee the creation of high-quality visual content, ensuring consistency and accuracy.• Coordinate with sales and product teams to manage trade show booths and product demonstrations, ensuring strategic alignment.• Implement and manage email marketing automation tools to streamline campaign execution. Show less

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  Reproductive Sciences Management Company

  Apr 2019 - May 2021

  • Manage and oversee a team of 7+ members both in-house and remote contractors• Manage day-to-day development and execution for all digital marketing efforts across four stand-alone businesses• Increased donor applications by 550%, new patient leads by 230%, and seminar sign-ups by 130% within my first year• Created social media strategy that made one account go viral with 5 million views within 24 hours leading to multiple major news outlets sharing the story• Oversee and manage campaign strategy and execution across all digital channels • Create and define new marketing funnels to convert leads into customers, while automating lead nurturing workflows• Spearhead two of our brand's complete website rebuilds, including design, functionality, content, web integrations and web to sales lead flow• Define comprehensive strategies across channels and optimize marketing automation efforts• Manage marketing and customer acquisition budget to meet marketing-qualified lead and revenue goals• Work closely with the Corporate VP & Sales teams to ensure feedback loops are in place to monitor lead quality and conversion Show less • Design, execute and maintain ROI-focused Pay Per Click campaigns including paid search and display campaign• Continually optimize all digital marketing material including landing pages, website content, webinars, etc to increase with focus on driving conversions• SEO keyword analysis, expansion, and implementation to increase website ranking, and targeting of new audiences• Create all reporting and deliver key insights with interpretation and recommendations for meetings• Generate and nurture leads through various platforms and implement new integrations to increase customer conversion• Daily website audit and collaborate with the developer to resolve technical issues and improve site functionality • Oversee social media platforms and develop new strategies to increase engagement• Analyze target audience, competitors, market, and trends Show less

  • Senior Digital Marketing Supervisor

    Aug 2020 - May 2021

  • Marketing Supervisor

    Nov 2019 - Aug 2020

  • Digital Marketing Specialist

    Apr 2019 - Nov 2019
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  TriLink BioTechnologies, part of Maravai LifeSciences

  May 2021 - now

  Product Marketing | Global Digital Marketing Manager

  • Achieved e-commerce revenue growth, elevating website-generated income by 92% within a single year, attributed to strategic enhancements in UI/UX and content optimization• Increased average goal conversions for marketing campaigns by 36% through proficient management of PPC strategies• Implemented new email strategies by integrating audience segmentation into Pardot for enhanced engagement• Increased lead generation by 60% within a year while decreasing the cost per lead by 25%• Strategically implemented initiatives resulting in a remarkable fivefold increase in revenue compared to expenditure, optimizing campaign strategies, lead nurturing and maximizing profitability.• Successfully enacted email nurture strategies for major product lines and launches, garnering impressive open rates exceeding 30% and click rates surpassing 20%, thereby establishing a highly effective communication channel• Led CRM integration projects to optimize lead flow and conversion, ensuring seamless transition from website acquisition to follow-up and nurturing• Developed analytics dashboards and reports utilized for decision-making at the C-suite level Show less