Experience

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  M&m studios

  Jan 2007 - Jan 2014

  Producer / operator

  Coordinated audiovisual productions for television channels like Discovery Channel, Animal Plan Nickelodeon, and Sony Entertainment Television, among others.Assisted in the search and recruitment of new voice talent.Provided artistic and technical direction during voice talent sessions.

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  Vc medios, c.a.

  Jan 2014 - Jan 2015

  Promotions producer

  Produced audio for promotions for A&E Mundo, History Channel, and Biography Channel. Managed audiovisual mixing.Coordinated voice-over recording schedules for promotions.

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  Albatros studios

  Jun 2015 - Jul 2021

  Production director - co-founder

  Developed the company’s work methodology. Organized schedules with voice actors and narrators. Led the promotion of the startup through social media.Participated in the search and recruitment process for the company.Acted as the communication liaison between the company and clients in both production and administrative matters.Led the search for new business areas for the organization, including advertising and corporate/institutional audiovisual products.

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  Three dots®

  Jan 2018 - Sept 2024

  Marketing and communications specialist

  Lead Digital Marketing strategies based on KPIs.Create and coordinate internal communication strategies to achieve set goals. Lead a team to meet commercial objectives based on OKRs.Support client communication in both production and new business areas. Evaluate the use of AI tools that aid in content creation for social media.Identify new opportunities and incorporate innovative approaches through SWOT analysis.

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  Budo

  Mar 2025 - now

  Analista senior de marketing digital y performance

  Budo Digital es una agencia de Marketing Digital enfocada en performance, estrategia y optimización continua de campañas en Meta Ads y Google Ads.• Implementación de campañas publicitarias en Meta Ads y Google Ads, adaptadas a los objetivos, necesidades y presupuesto de cada cliente.• Diseño y ejecución de estrategias de marketing de performance orientadas a la obtención de resultados medibles.• Monitoreo y análisis de KPIs y presupuestos, aplicando optimizaciones continuas para mejorar el rendimiento de las campañas.• Elaboración de informes de seguimiento para comunicar resultados de forma clara y estratégica a los clientes.• Evaluación, redacción y ajuste de copys publicitarios para su aplicación en campañas de redes sociales.• Análisis de contenido y desarrollo de estrategias de marketing digital enfocadas en el posicionamiento y conversión. Show less