Nataliia Orlova

Nataliia Orlova

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location of Nataliia OrlovaMoscow, Moscow City, Russia

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  • Timeline

  • About me

    Media Group Head at Carat

  • Education

    • Высшая Школа Экономики

      2017 - 2019
      Master's degree Marketing Communications and Advertising 8,27 (out of 10)
    • Московский Государственный Институт Международных Отношений (Университет) МИД России (МГИМО)

      2012 - 2016
      Bachelor's degree International relations 4,68 (out of 5)
  • Experience

    • МИА "Россия сегодня"

      Jul 2014 - Oct 2014
      • Выпускающий редактор

        Sept 2014 - Oct 2014
      • Стажер в редакции

        Jul 2014 - Aug 2014
    • МИД РФ

      Jul 2015 - Aug 2015
      Стажер
    • WarumDarum (MAWI-Group)

      May 2016 - Nov 2016
      Автор статей

      Удаленная работа

    • BBDO Group Russia

      Nov 2016 - Mar 2017

      - day-to-day communication with clients;- tactical media planning of offline campaigns;- campaign effectiveness analysis;- post-campaign analysis;- competitive analysis.

      • Junior Media Planner

        Jan 2017 - Mar 2017
      • Assistant Media Planner

        Nov 2016 - Jan 2017
    • Carat

      Apr 2017 - now

      - day-to-day communication with local and global clients;- tactical and strategical media planning of multimedia campaigns;- preparation of campaign proposals and presenting them to the clients;- briefing and executive control of internal buying departments; - campaign launch & execution with daily, weekly and monthly reporting;- campaign effectiveness analysis and optimization;- post-campaign analysis;- communication with creative agencies and client partners;- participation in annual strategy planning;- competitive analysis;- document flow monitoring;- participation in new business activities. Show less

      • Media Group Head

        Nov 2020 - now
      • Senior Media Planner

        Aug 2019 - Oct 2020
      • Media Planner

        Aug 2018 - Jul 2019
      • Junior Media Planner

        Apr 2017 - Jul 2018
  • Licenses & Certifications

    • DSH-1

      Deutschkurse bei der Universität München e.V.
      Aug 2015
  • Honors & Awards

    • Awarded to Nataliia Orlova
      TikTok Awards Eastern Europe 2021 Tik Tok Sep 2021 The best Branded Effected of the year. The project was fully realized by Carat Team from creative sketch to media announcement.