Serena ZHOU

Experience

• 

  GlaxoSmithKline

  Feb 2008 - Jan 2010

  Medical Representative

  National Sales Elite

• 

  勃林格殷格翰

  Jan 2010 - Feb 2018

  Marketing strategy formulation and execution.Owner of digital marketing, patient care, and market access. New target dept. development strategy formulation and execution.National marketing talent in BI. Project leader and executor of multiple marketing project in all target dept. (both internal medicine and surgery dept.) National Sales Elite

  • Sr. Product Manager

    Jul 2016 - Feb 2018

  • Product Manager

    Sept 2013 - Jun 2016

  • Product Manager

    Jul 2012 - Sept 2013

  • Sr. Medical Representative

    Jan 2010 - Jun 2012
• 

  贝克曼库尔特

  Mar 2018 - Jan 2021

  Responsible for reagent sales performance in eastern China;Achieved positive YoY growth under the impact of COVID-19, and led team member to be awarded as national Top 1 individual sales rep.Also served as the Danaher Business System (DBS) leader for whole reagent sales team across China and successfully applied DBS tools to define clear growth initiatives for whole team. Responsible for company and product branding for whole Beckman Coulter Diagnostics China, covering immunoassay, chemistry, automation, hematology, and urinology etc.Led team to accomplish both national and regional marketing activities.Also built a media distribution SOP and system to handle company public affairs.

  • Reagent Sales Manager & Danaher Business System Leader

    Nov 2019 - Jan 2021

  • Brand Marketing Manager

    Mar 2018 - Oct 2019
• 

  Pall Corporation

  Jan 2021 - Jul 2022

  National Sales Manager

  National sales team leader for medical devices in Pall.

• 

  Leica Microsystems

  Aug 2022 - now

  Service Director

  National service head in Leica Microsystems China, leading a team around 60 people and being responsible for P&L.