Gino Garcia

Experience

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  Avnet Technology Solutions

  Aug 2005 - Oct 2012

  I provided solutions design and pre-sales technical support to our Business Partners and mutual customers to ensure successful pipeline development, progression, sales and implementation of solutions leveraging IBM software• Assist our Sales team and Business Partners with open opportunities progression. • Identify and deliver specific solutions focused strategies and program recommendations in support of Business Partner growth plans. • Assist Partners with Sales and Technical education planning and certification planning and preparation. • Work with Partners to effectively engage appropriate teaming resources (from IBM and Avnet) to help them sell and deliver IBM solutions. • Engage IBM Channels resources to develop/maintain relationships. • Maintain knowledge of products, competitors, technology and customers in IBM solution markets. • Participate in IBM Software Conferences in order to build knowledge, plan with partners, and engage IBM support teams. • Assist Marketing with the creation of accurate solution offerings for software Demand Generation campaigns and events. Show less Developed Avnet’s campaign opportunity identification programs for the IBM storage product line to generate and progress pipeline. • Work with Avnet partners to generate feedback on Avnet campaigns and to modify Avnet campaigns as needed. • Work with IBM on IBM storage strategy and roadmap.• Responsible for understanding IBM storage promotions• Develop and coordinated Storage education to Avnet customers & employees.• Responsible for notification Avnet sales staff regarding upcoming Storage announcements and promotions.• Provided feedback to IBM Storage teams about Storage issues and concerns. Show less

  • IBM Software Technical Consultant III

    Jul 2011 - Oct 2012

  • IBM Storage Brand Manager (XIV, Protectier, Tape, Scale Computing)

    Feb 2008 - Jan 2012

  • IBM Software Marketing Manager

    Jan 2010 - Jul 2011

  • IBM Presales Solutions Manager (iSeries,pSeries, xSeries and IBM Storage)

    Aug 2005 - Feb 2008
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  Tech Data / Avnet Technology Solutions

  Oct 2012 - now

  IBM Security Brand Manager

  Brand manager for the IBM Security software brand. I am responsible for the development of strategies and plans (marketing, enablement, target partners) to support attainment of brand revenue and profit targets. • Create the Tech Data go to market strategy for IBM security. The strategy includes marketing opportunity identification activities, partner and end user sales and technical enablement planning, creating Tech Data exclusive offerings – product and incentives. • Align the Tech Data IBM security strategy with the IBM go-to-market brand strategy and Partners marketing programs. • Manage the BDF/MDF co marketing funds by creating and delivering programs while staying within my BDF/MDF budget Understand and communicate IBM programs and sale incentives to business partner community. • Work with the Tech Data marketing and the Tech Data IBM security field sales team to ensure end-to-end execution of the business strategies. • Manage the IBM supplier relationships. Provide strategic direction and planning. Facilitate business planning and supplier business reviews. • Hold weekly meetings with IBM to compare and validate Tech Data and IBM pipeline and generate progression tactics.• Acts as the single point of contact for all items relating to IBM security. Show less

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  Arrow Electronics

  Jan 2020 - now

  NA Security Channel Manager - Arrow Arrow Enterprise Computing Solutions