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Matt Kenny

Matt Kenny

Digital Marketing Coordinator

Followers of Matt Kenny688 followers
location of Matt KennyBeaumont, California, United States

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  • Timeline

  • About me

    SEO Director at TrendyMinds

  • Education

    • University of Iowa - Henry B. Tippie College of Business

      2012 - 2016
      Bachelor of Business Administration (BBA) Marketing 3.02

      Activities and Societies: Students In Advertising (August 2015-December 2015), KRUI-FM Marketing & Design Department- Market Researcher (February 2016-December 2016) Minor in Communications

  • Experience

    • Intoxalock

      Jan 2017 - Jul 2019
      Digital Marketing Coordinator

      - Constructed a new link building campaign that brought in over 30 high-quality backlinks over the course of 5 months to help improve website SEO efforts- Managed 3 marketing interns assisting with PPC analysis, market research, and backlink prospecting- Produced user-generated content (UGC) video series resulting in 10 customer review videos, with 1 video currently reaching over 100K views since its original publish date- Performed conversion rate optimization (CRO) to improve monthly lead generation performance by 50%- Assisted with analyzing remarketing campaign performance on Facebook, Google Display Network, and YouTube Show less

    • Nectafy.com

      Jul 2019 - Sept 2023

      - Increased monthly organic leads by 66% over the course of one year for a client B2B SaaS website through user experience (UX) optimization- Managed SEO content strategy efforts for 8 client websites, bringing in hundreds of organic leads per month on average (keyword research, content planning, and tracking monthly results)- Trained and managed Content Strategist to help grow their client accounts- Collaborated with a team of 6 contract writers to stay up-to-date with SEO copywriting best practices- Developed 2 new client services to improve agency revenue and maximize client website performance, in the form of SEO Audits and conversion rate optimization (CRO) strategy projects Show less - Scaled monthly organic traffic for client B2B SaaS website to 30K sessions within its first 9 months of being launched- Led content strategy for another client B2B SaaS website that generated over $185K in organic-driven sales within one year and resulted in 190% content marketing ROI- Delivered SEO content strategy efforts for 14 client websites, 10Xing one-year organic traffic growth on average (keyword research, content planning, and tracking monthly results)- Created a new SEO content brief generation process using a combination of Google Forms and Google Docs to streamline client content planning Show less

      • Lead SEO Content Strategist

        Oct 2021 - Sept 2023

      • SEO Content Strategist

        Jul 2019 - Oct 2021

    • GAMURS Group

      Sept 2023 - Dec 2024

      Responsible for overall search and revenue growth of GAMURS Affiliate department

      • Ecommerce SEO Manager

        Jan 2024 - Dec 2024

      • SEO Manager

        Sept 2023 - Jan 2024

    • TrendyMinds

      Dec 2024 - now
      SEO Director

  • Licenses & Certifications