Catherine Eddy

Experience

• 

  Fidelity Investments Canada Limited

  Jan 1996 - Jan 1997

  Manager Finance
• 

  McKerlie Consulting

  Jan 1997 - Jan 1998

  Senior Consultant
• 

  Trackmedia Pty Ltd

  Jan 1998 - Jan 1999

  Financial Controller (contract)
• 

  RAN ONE Inc

  Jan 2000 - Jan 2004

  Vice President Finance

  Selected Achievements• Collaborated with the regional General Managers in developing forecasts for the following year, which were used to drive performance against which results could be measured.• Implemented a transfer pricing methodology for the group that achieved the sharing of costs, tax deductibility of costs regardless of jurisdiction incurred and minimised income tax globally.• Installed a new accounting package across the group, with standardised reports and a chart of accounts that facilitated consolidation. Show less

• 

  Two Way TV Limited

  Jan 2004 - Jan 2005

  Chief Financial Officer and Company Secretary

  Selected Achievements• Managed the company's IPO process through to listing on the ASX, raising $40 million as targeted.

• 

  Cellmid Limited (formerly Medical Therapies Limited)

  Jan 2006 - Jan 2007

  Chief Financial Officer

  Selected Achievements• Conducted due diligence on a target company in conjunction with PwC. Partnered with the CEO, legal and corporate advisors in assessing the target company’s value and structuring an appropriate offer.• Implemented new systems and processes to ensure company met its ASX reporting obligations in its first year as a listed entity. Prepared the company’s inaugural Annual Report in the year AIFRS was adopted.

• 

  Bullseye (Asia Pacific) Pty Ltd

  Jan 2008 - Dec 2011

  Director of Finance and Company Secretary

  Selected Achievements• Merged two similar sized operating businesses, and centralised the accounting function in Sydney. • Implemented a new project management system and accounting package for the post-merger entity.• Partnered with the CEO and management team in completing a restructure of the business subsequent to the GFC, with significantly reduced operating costs, improved margins and increased team morale.• Negotiated and implemented a debtor factoring facility and instituted other measures which improved cash flow.• Worked closely with the CEO and the MD of Bullseye's Indonesian business in setting up the new subsidiary (incorporation, staffing structure and requirements, lease review and negotiation, systems, etc). Show less

• 

  Litigation Lending Services Limited

  Jan 2012 - Mar 2014

  Chief Financial Officer and Company Secretary

  Selected Achievements• Prepared an Information Memorandum and detailed three year forecast in relation to an equity raising for the Company. Partnered with the CEO in presenting to potential investors.• Developed and implemented quarterly rolling forecasts.• Introduced a new Board reporting package that focused on the business' key metrics.

• 

  Blackhawk Network

  May 2014 - Feb 2015

  Regional VP Finance, Asia Pacific (contract role)

  Selected Achievements• Support of successful launches of several new alliance partners and card partners in a number of markets from accounting, tax and settlement perspectives.• Rebuild of the finance team to provide a platform for the company's regional expansion plans, including the recruitment of a financial controller and two other team members.• Implementation of processes for SOX compliance in the region, as well as improvements in the accounting processes for dealing with the business' significant settlement flows. Show less

• 

  Self employed

  Apr 2015 - Aug 2016

  Virtual CFO

  Worked with several startups and SME businesses on a range of commercial and financial issues - strategic planning, fundraising, implementation of accounting software, management reporting, remuneration and other.

• 

  Bluewater Control

  Sept 2016 - Jun 2017

  CFO

  Worked with the leadership team to segregate the software business from the group, from strategic, organisational and operational perspectives. Presented various strategic options to the leadership team and advisors.