Dexter Tam

Experience

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  Dispatcher

  Oct 2015 - Mar 2016

  Field Marketing Intern

  • Brainstorm, coordinate, and execute field-marketing projects to increase user base.• Implement and complete A/B Testing to ensure optimized marketing campaigns.• Perform account management and marketing operations duties.

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  Custom Legal Marketing

  Mar 2016 - now

  SEM Specialist

  • Collaborate daily with clients to facilitate digital marketing requests, strategies, and campaigns, and ensure goals are met in a timely and well-produced manner.• Employ search engine optimization techniques on and off-site to improve search engine result page rankings, with a year over year increase in traffic and leads for multiple clients.• Controlling the creation and management of advertising campaigns on Google Ads, Bing Ads, and Google Local Services, resulting in a client seeing a 30% increase in total conversions. Craft performance-optimized ad copy and landing page to improve ad performance.• Troubleshoot and resolve help-desk tickets for clients in need of real-time tech support, ensuring all services maintain at the high level capability.• Manage and update website content, and construct landing pages for increased opportunities for traffic and conversions using WordPress.• Monitor and evaluate Google Analytics and third-party data-tracking programs to identity opportunities for increasing website traffic and lead generation. Show less

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  Bigger Law Firm Magazine

  Jun 2016 - now

  Staff Contributor

  • Conceive, research and compose articles relating to search engine optimization techniques and current digital marketing news and events.• Publish articles across all relevant social media platforms and create enticing call-to-action headlines to increase traffic and user engagement.