Experience

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  Grove travel

  Apr 2011 - Jan 2012

  Marketing specialist

  Managing social mediaWriting and production of press releasesOrganisation and management of trade showsDeveloping product message and brand

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  Granton marketing sales force

  Jun 2011 - Jan 2012

  Sales representative

  Responsible for completing individual weekly quotaThis included creating my own sales leads and opportunitiesRepresented clients such as; American Express & CordaidWorked within a small sales team, selling face to face in competitive environmentsAssisted with training new sales representatives

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  Cesihelp

  Nov 2011 - Dec 2013

  Founder

  I am responsible for marketing my business, making relations with the customer base, providing quotations and hitting deadlines. I offer services in computer repair (hardware/software), consulting and building/upgrading computer systems.www.cesihelp.com

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  Friends of vin, nl

  Feb 2012 - Aug 2013

  Marketing coordinator

  Friends of VIN is a non-profit charity operating in Nepal. I assisted in:Implementing marketing and advertising campaigns.Tracking online data.Reporting & Analysing databases.Preparing reports. Managing social media accounts.

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  Gdcc (global data collection company)

  Oct 2012 - Jul 2013

  At-will-agent

  Telephonic market research. Working in an international environment, part of a larger team.Responsible for turning cold leads into hot leads, probing for information, discovering correct contact information and conducting interviews.

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  Thehagueonline

  Jul 2013 - Jan 2014

  Project manager

  Contracted to manage a single project, my responsibilities were:Event organisation.Communication with clients. Designing of floor-plan.Management of a successful trade fair in the Hague for expats, receiving ~2000 visitors with a total of 138 stand holders.

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  International school of the hague

  Aug 2013 - Nov 2013

  Football referee

  Referee of matches played at the grounds of the International School of the Hague.Responsible for controlling the behavior of players during the match. Communicating with football coaches.Decision making.

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  Skai noiz

  Jan 2014 - Nov 2014

  Freelance marketing consultant

  In a fulltime consulting capacity, I provided SKAI NOIZ with a full marketing plan, brand guidelines and the framework for inbound, outreach and awareness campaigns during the start-up phase of their business. I worked very closely with the founders to apply their personality, ideas and mentality.

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  Whoop world

  Nov 2014 - Apr 2016

  Chief marketing officer and co-founder

  Whoop was an iPhone app allowing users to find and create events in real-time using an ephemeral map. I was directly responsible for all marketing channels and gained valuable business experience, assisting with finance and accounting. I managed a team of 50+ people.

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  The be counsel

  Jun 2016 - Sept 2016

  Office manager

  My Role at The BE Counsel involved ensuring the office space ran smoothly. However I was involved in their branding projects through assisting staff members with a wide range of tasks such as:Preparing social media plans and content. Assisting with a branding campaign for Swinburne University.Contributing to the workflow of the office by setting up a more efficient project management infrastructure.

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  Life resolutions

  Sept 2016 - Aug 2017

  During my time at Life Resolutions, my key responsibilities included:Communication and development of marketing strategy between ourNational Support Center and Business Associates.Brand development, web site traffic growth, web site UI design andmanagement of advertising revenue.Content writing, curation and planning.Supporting Business Associates in Social Media strategy, marketing andadvertising techniques.Design of advertising and marketing materials aligned with our brand.Social Media strategy and execution.R&D of our inbound marketing strategy.Developing PR Campaigns. Show less During my time at Life Resolutions, my key responsibilities included:Communication and development of marketing strategy between ourNational Support Center and Business Associates.Brand development, web site traffic growth, web site UI design andmanagement of advertising revenue.Content writing, curation and planning.Supporting Business Associates in Social Media strategy, marketing andadvertising techniques.Design of advertising and marketing materials aligned with our brand.Social Media strategy and execution.R&D of our inbound marketing strategyDeveloping PR Campaigns Show less

  • B2C Marketing Specialist

    Feb 2017 - Aug 2017

  • Marketing Coordinator

    Sept 2016 - Feb 2017
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  Virtual briefcase

  Sept 2016 - Aug 2017

  • B2C Marketing Specialist

    Feb 2017 - Aug 2017

  • Marketing Coordinator

    Sept 2016 - Feb 2017
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  Catalyze - life sciences funding consultants

  Dec 2017 - Jul 2018

  Marketing manager

  We are Catalyze, a market leader in obtaining funding for biomedical and healthcare innovations, as well as for projects in the related ICT, eHealth and big data fields. We help leading researchers and companies secure financing for ambitious R&D projects, from early stage pre-clinical research up to clinical stage development. In our strategy we combine subsidies, loans and venture capital, tailored to your plans and ambitions.Catalyze supports a variety of Life Sciences developments including, but not limited to, diagnostics, pharmaceuticals, medical devices and healthcare solutions. We have a strong passion for the latest technological innovations and our top consultants work with the best clients and projects in Europe and beyond. https://www.catalyze.nl/ Show less

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  Growth tribe academy

  Jan 2019 - Apr 2020

  Growth Tribe Academy is Europe’s first Growth Hacking Academy. We are backed by Facebook, the Universities of Amsterdam (UvA, VU, HvA), Amsterdam Center for Entrepreneurship (ACE), Peak Capital, and Catawiki. We offer growth hacking workshops, train growth hackers, and help companies create growth engines. Growth Tribe is a collective of experienced growth hackers, lean marketers, data scientists, and traction experts.Our mission is to help companies grow faster by building and continually educating their growth experts. Show less

  • Adult Education Product Owner

    Jul 2019 - Apr 2020

  • Growth Hacking Trainer & Coach

    Jan 2019 - Jul 2019
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  Aidanseesthings

  Sept 2020 - Sept 2022

  Growth expert & esports consultant

  - Helped 18 clients- Developed an innovation playbook- Raised $5000 for charity- 1870+ growth experiments launched- 4320+ individuals trained/coached/managed

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  Team 7am

  Mar 2022 - Oct 2022

  Head coach
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  Beyond.

  Jun 2022 - Sept 2023

  Head of growth

  Led the growth and marketing teams and strategic decisions to grow and build a product catering largely to the video games industry, enabling studios to execute UGC campaigns with greater success, while lowering their costs.- 30% user growth MoM - Improved week over week retention rates from 2.7% to 27.4%- Achieved 61% open rate on emails, averaging 6.7% CTR- Led a product pivot- Managed 15+ ongoing influencer partnerships across 5 games- Got my hands dirty with copywriting and design of creatives Show less

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  Levellr

  Jan 2024 - now

  Product marketing manager

  Planning and executing marketing strategy for Levellr.At Levellr, we transform Discord conversations into actionable insights, empowering enterprises to make smarter, faster, and community-driven decisions.Trusted by brands like Krafton, Scopely, and the NFL, we provide the only comprehensive suite of tools for insights, engagement, and community management on Discord—the go-to platform for real-time feedback from gaming and consumer communities.By turning engagement into strategic value, Levellr helps businesses stay ahead of trends, deliver better products, and drive growth through the power of their most passionate users. Show less