Lauren Kitz

Experience

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  Residential Systems Design

  May 2007 - Sept 2007

  Intern

  - Involved in recreating logos, companies brand guidelines, and up keeping the company's database

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  Newtown Athletic Club

  Sept 2011 - Dec 2011

  Intern

  - Assisted in the design of logos, brochures and signage- Printed marketing materials for various club departments

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  Eden Salon and Day Spa

  Feb 2012 - Apr 2013

  Graphic Designer / Marketing Coordinator

  - Developed company logo to establish brand identity- Produced all web and print marketing communications- Created strong online presence through social media and e-mail marketing campaigns

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  League Collegiate Outfitters

  Apr 2013 - Aug 2013

  Graphic Designer

  - Responsible for creating and producing graphics for vintage inspired apparel for colleges and universities across the United States- Work alongside a design team and customer service to find best fit for customers' needs

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  Simple Again

  Sept 2013 - Feb 2018

  Lead Designer

  - Conceive and produce graphically and typographically strong print and POS materials through photo manipulation, color correction, digital illustration and typesetting- Assemble, revise and finalize ad designs for print, web and social media directed at both B2B and B2C- Compose e-blasts and press releases from existing materials and independent research- Day-to-day posting on social media outlets- Communicate brand message and vision consistently throughout all channels- Assist Director of Marketing on a vast array of projects- Communicate with vendors and service providers- Assist in production work- Funnel and assign external customer work to design team Show less

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  Surety Title Company

  Feb 2018 - Nov 2018

  Director of Marketing

  - Managed a marketing team of three to support 7 offices in PA and NJ - Lead all design assets and campaigns for internal and external projects- Charged re-brand and website redesign- Networked to produce and maintain client relationships- Planned company annual events

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  Robard Corporation

  Jan 2019 - Feb 2022

  Marketing Graphic Designer

  - Ensure brand consistency and quality control over concepts and projects- Provide visual guidance and leadership for our internal teams, freelance designers, web developers, and videographers- Managed B2C marketing campaigns using multiple digital marketing sources within budget- Lead the design and implementation of concepts, guidelines and strategies of all brand communications, experiences and campaigns- Execute on design assets including web and print ads, layouts, landing pages, white papers, sales - collateral and presentation decks- Collaborate effectively as a creative partner to complement our lead generation goals and expectation- Utilize data to inform and improve ad and other lead generation campaigns- Create, update and maintain all house brand product packaging according to FDA compliance- Design and deploy email campaigns for various lead generating goals including nurture programs Show less

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  TrueML

  Feb 2022 - Feb 2024

  Marketing Designer

  -Executed rebrand across all assets including website for 4 companies within TrueML-Ensured brand consistency and quality control over concepts and projects-Designed all marketing assets including digital ads, layouts, landing pages, emails, microsites, eBooks, sales materials, infographics, pitch decks and case studies-Collaborated with the marketing team and CMO on various projects to produce campaigns to gain an audience of qualified leads and establish industry-leading content-Provided visual guidance and leadership for our internal teams, freelance designers and web developers-Lead the design and implementation of concepts, guidelines and strategies of all brand communications, experiences and campaigns-Collaborated with the product design team to ensure product visuals align with brand Show less

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  Pathlabs

  Nov 2024 - now

  Senior Graphic Designer