Soumita Kotal

Experience

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  Reliance Retail

  Feb 2022 - Feb 2022

  Retail marketing intern

  Compiled weekly reports on customer feedback and satisfaction ratings, conducted customer interviews for insights, and managed complaints with professionalism, actively seeking resolutions to meet customer requirements; organized store merchandise displays to attract customers and promote sales.

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  Indian Bank

  Jun 2022 - Jul 2022

  Finance Intern

  Delivered courteous customer service, educated clients on company products/services, conducted daily account reconciliation, identified and resolved discrepancies, and assisted with account management processes

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  Ujjivan Small Finance Bank

  Jul 2023 - Oct 2023

  Acquisition Manager

  Provided comprehensive customer support in account management, fostering key relationships, and executing effective marketing campaigns to drive lead conversion.

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  YouTube

  Jan 2024 - now

  Content Creator
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  Huemn

  Mar 2024 - now

  Responsibilities:Performance Marketing Strategy: Develop and execute performance marketing strategies to boost Huemn's digital presence. Identify target audiences, set goals, and implement effective tactics.Social Media Campaign Management: Oversee social media campaigns across Facebook, Instagram, LinkedIn, and Twitter. Drive engagement, increase followers, and generate leads with resonant content.Data Analysis and Optimization: Analyze marketing data using tools like Google Analytics and Facebook Insights. Optimize campaigns based on data-driven insights to enhance results and ROI.Cross-Functional Collaboration: Collaborate with design, content, sales, and product teams to align marketing efforts with business goals and support product launches and promotions.Client Relationship Management: Provide personalized attention to clients, understand their goals, and deliver tailored marketing solutions.Client Diversity Management: Adapt strategies for diverse clients including SaaS companies, photography/videography companies, wedding planners, and branding agencies.Innovation and Continuous Learning: Stay updated with industry trends and seek professional development opportunities to bring innovative solutions to marketing challenges.Achievements:Increased website traffic by 50% in three months through targeted SEO, PPC, and content marketing.Boosted lead generation by 30%, enhancing client acquisition and conversion rates.Reduced customer acquisition costs by 30%, optimizing marketing budgets.Improved brand visibility and social media engagement.Developed strategies for wedding planners and branding agencies. Future Goals:Scale marketing efforts to reach new audiences and explore market segments.Continuously experiment with new techniques and tools.Deliver exceptional results for clients to ensure their growth and success. Show less

  • performance marketing specialist

    Jun 2024 - now

  • Performance Marketing Intern

    Mar 2024 - May 2024