GuanHua Chen

Experience

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  大豐環保科技股份有限公司

  Dec 2018 - Dec 2019

  Digital Marketing Manager

  ●Created solution-based execution plans to achieve business goals based on Google Analytics and gave internal reporting data.●Strengthened brand communication with in-depth analyses of forum, blog, and other website locate backlink and keyword opportunities.●Developed and implement the business development by cooperating with SHOPEE, and obtained 5% more cases.

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  酒類內容網站&雜誌

  May 2020 - Dec 2021

  Digital Editor

  ●Determining readiness of written pieces, made changes, and approved final versions for official site & Facebook.●Reviewed the existing content to improve keyword targeting strategies, website architecture, achieving of 3% increase on CTA and 4% decrease in bounce rate.●Optimized copy and landing pages for search engine marketing by analyzing title/description, and drive 7% more website traffic.●Strategized content based on the blind test for wines, developing and executing a marketing campaign, and boosted 30% impression in 2 weeks.●Researched and wrote an article about 《How Covid-19 threat Bar industry》 and the cumulative website traffic attained to Top 2 in 20 days. 收回

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  Freelance

  Jan 2022 - now

  Search Engine Optimization Specialist