Raffy Fermin

Experience

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  Acumen Strategy Consultants

  Sept 2017 - Nov 2018

  • Client-facing role in charge of collaborating with multiple stakeholders to ensure that requirements were met in a satisfactory manner.• Led the logistical preparations of Capability Building seminars/workshops that provided marketing training to over 200+ different professionals, resulting in improvements with the employee’s marketing knowledge and skills.• Co-developed a Standard Operating Procedures Manual and documented all functions done within the Capability Building business unit, leading to reduced workloads and expedited use of team person-hours. Show less

  • Brand Training Associate

    Nov 2017 - Nov 2018

  • Project Employee

    Sept 2017 - Nov 2017
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  Xiklab Digital

  Apr 2019 - Jul 2021

  • Developed social media strategies aimed at achieving the company’s strategic business goals. These led to a significant increase in awareness and engagement across the company’s online channels.• Oversaw the planning of Social Media content and campaign plans for key clients in the Healthcare and Financial industries, generating a significant increase in brand awareness/recall, higher levels of brand consideration, and a substantial increase in online leads.• Led the creation of digital audit reports for the client's online assets using research tools, helping improve website traffic and higher engagement across their social media channels. Show less

  • Digital Strategist

    Sept 2019 - Jul 2021

  • Senior Account Executive

    Apr 2019 - Sept 2019
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  Fortis Football

  Mar 2020 - Dec 2023

  Co-Founder and Operations Coordinator

  • Oversaw the cash handling and management, as well as payment processing, of the weekly organized Soccer pick-up/drop-in program with over 300+ participants.• Managed customer complaint resolution from the attendees to foster a fun and respectful environment for everyone.• Led the inventory management of all necessary equipment for the drop-in sessions, taking regular stock and requesting replenishment as needed.

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  Wavemaker

  Aug 2021 - Feb 2022

  Senior Precision Planner

  • Managed the digital media buying team which led to the successful run of digital media campaigns that reached their respective Key Performance Indicators: from brand awareness to online leads.• Formulated weekly campaign reports for a media campaign worth USD$570,000 client stakeholders, identifying key optimizations that resulted to efficient media performances: from a significant lift in brand awareness to the generation of over 4,000 online leads during the 6-month campaign duration.• Collaborated with other international stakeholders from the same company to address the client's regional and HQ (located in France) mandates. Show less

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  Management Strategies

  Jul 2022 - Dec 2022

  Marketing Officer

  • Initiated integrated marketing campaigns to help advertise the company's HR workshop/seminar offerings. These led to a significant increase in awareness and engagement across the company’s online channels.• Audited all digital assets under the company to ensure they were working optimally and making tweaks as necessary.• Coordinated with stakeholders to ensure effective creation of marketing materials needed for campaigns.• Initiated the development of the company’s official Branding Book (with the help of a creative agency) based on existing assets previously approved by the company. This helped create a systematized look and feel for all marketing materials, helping establish consistency that were aligned with the company’s desired corporate identity. Show less

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  RISE Integrated Sports + Entertainment

  Jan 2024 - Jun 2024

  • Created an official CRM database based on connections from the company’s managing partners. This led to efficient partnership marketing outreach for our existing clients.• Developed case studies from previous client engagements that highlighted the quantifiable results. These case studies were then hosted on the company's official website for potential clients to view. • Curated regular marketing collateral for release across the company’s official LinkedIn and Instagram accounts. This led to consistent storytelling and streamlined posting monthly.• Contributed actively to the company’s OGSM planning session, providing key inputs that helped in the development of the company’s overall business direction.

  • Marketing Partnerships Intern

    May 2024 - Jun 2024

  • Marketing Coordinator

    Jan 2024 - Apr 2024