
Zainab Arasi
Business Development Manager

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About me
Revenue Manager @ Coca-Cola | Driving Profitable Growth, Dynamic Resource Allocation and Process Improvement
Education

Lagos Business School, Pan-Atlantic University
2018 - 2020Master of Business Administration - MBA
Ladoke Akintola University of Technology
2007 - 2012Bachelor of Technology (B.Tech.) Physiology, Pathology and Related Sciences
Experience

AIICO Multishield Limited
Feb 2014 - Jun 2014Business Development Manager• Optimized client acquisition efforts through the development of a targeted canvassing approach, closing 3+ open contracts and securing new clients, leading to a boost in revenue.• Galvanized the business development team to canvass and submit tailored proposals to hotels and schools across Victoria Island and successfully acquiring new client.

Qatar Airways
Jun 2014 - Apr 2018Cabin Crew• Delivered safe and pleasant customer flying experience to the customers; assisted 20+ customers with flight anxiety; ensured calm flight experience.• Executed customer feedback loop, analyzing customer complaints to identify recurring issues and collaborating with cross-functional teams to implement process improvements, resulting in a 20% decrease in customer complaints.• Preserved customer loyalty: recruited customers into the airline's loyalty programs; the airline's loyal customers' population increased.• Managed passenger safety; recorded 100percent safety standards in all flights.• Received 3+ formal commendations from team members; commendations were for exemplary teamwork skills.• Orchestrated seamless communication flow between flight deck and cabin crew, ensuring operational efficiency and passenger satisfaction during pre-flight and in-flight processes; minimized delays and improved on-time performance by 15%.• Demonstrated proper use of safety equipment and seatbelts to inform and educate passengers prior to takeoff and landing. Show less

Godrej Nigeria
Jul 2019 - Sept 2019Production Operations Specialist• Developed a data-driven continuous improvement strategy that resulted in a remarkable two-hour reduction in machine downtime, driving an impressive 18-million-naira revenue increase for the wet hair section within a span of two months.• Pioneered the development and execution of a robust line balancing framework, resulting in a remarkable reduction of labor costs by 9.5 million naira per month and an annual labor savings of 114 million naira across four products in the dry hair section.

The Coca-Cola Company
Apr 2020 - now• Devised and deployed a tracking framework to evaluate the efficiency of diverse promotional strategies, leading to a significant 7% improvement in promo spend effectiveness within the South African market.• Created a variance analysis model to monitor revenue fluctuations caused by volume, price, and mix changes; provided strategic insights for optimizing portfolio mix strategy, driving an average of 10% revenue growth in the top 6 African markets.• Championed the development of an impactful out-of-stock monitoring tool, revolutionizing revenue capture in Nigeria and Kenya. This instrumental initiative drove substantial financial growth for the company, securing a competitive edge.• Orchestrated the successful execution of the long-range plan and annual business plan for the Nigeria market, driving effective resource allocation resulting in a 20% increase in revenue and improved cost efficiency. Show less • Implemented a data-driven approach to recruitment in hawking channels, that led to an increase in market share from 35% to 60%, driving annual revenue growth.• Spearheaded cross-functional team projects, driving collaboration, and achieving a 20% increase in efficiency through process optimization and automation, saving 50+ hours per week.• Led the development of a dashboard to track sales performance across different regions in the Nigerian market, leveraging market insights to identify gaps and provide actionable recommendations; contributed to a 12% increase in overall revenue. Show less
Manager, Revenue growth and Margin Optimization
Jan 2024 - nowRevenue Growth Management and Margin Optimization Analyst
Apr 2021 - Jan 2024Franchise Operations Analyst
Apr 2020 - Apr 2021
Licenses & Certifications
- View certificate

EdX Verified Certificate for Introduction to Data Science
EdXJan 2021 - View certificate

Learning Data Analytics Part 2: Extending and Applying Core Knowledge
LinkedInNov 2021 - View certificate

Leading with Innovation
LinkedInJul 2020 - View certificate

Learning Data Analytics: 1 Foundations
LinkedInOct 2021 - View certificate

Confronting Bias: Thriving Across Our Differences
LinkedInJun 2020 - View certificate

EdX Verified Certificate for Introduction to Data Science
EdXJan 2021 - View certificate

Data Analytics for Business Professionals
LinkedInJun 2022 - View certificate

Developing Your Emotional Intelligence
LinkedInOct 2020 - View certificate

Finance for Non-Financial Managers
LinkedInMay 2020 - View certificate

The Non-Technical Skills of Effective Data Scientists
LinkedInJun 2022
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