Jenny O'Connor, CPC, ELI-MP

Experience

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  Northcliffe Media

  Feb 2006 - Sept 2008

  Regional Marketing and Promotions Co-ordinator

  I organised the promotional activity across five paid for newspaper titles with a combined daily readership of 750K people. Leading a team of three creative designers and one creative assistant who delivered the designs of all promotional artwork being used by the newspaper titles within the group. I created the yearly promotional plan, looking at the best times to run particular promotions to ensure they received maximum exposure.

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  THA (UK) Ltd

  Oct 2008 - Apr 2009

  Project Manager

  Managing the Subaru UK account. I created and rolled out a national communication and reward programme called the S Drive for their dealership network. Line managing one Project Executive.

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  P&MM, part of the Sodexo family

  Apr 2009 - May 2010

  Account Manager

  Managing a portfolio of over 50 clients within the Employee Benefits market. I project managed the roll out of employee benefits programs. I worked with both public and private sector clients, working to tight deadlines to ensure each product is delivered on time. I would maximize the profitability of each account through a combination of upselling and cross selling opportunities to increase the scale of the program.

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  Opera Mediaworks EMEA

  Jun 2010 - May 2012

  Commercial Manager

  As Commercial Manager I formed part of the senior management team at 4th Screen Advertising. I developed and implemented their publisher acquisition strategy. My team managed all the relationships with the media owners who were part of the 4th Screen publisher network. This included some great brands like the Guardian, MTV, IMDb and Global Radio. Line Managing a team consisting of a Publisher Account Manager, Technical Project Manager and a Marketing Executive.

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  Isobar Mobile

  May 2012 - Nov 2012

  Mobile Ad Specialist/Account Director (6 month contract)

  Due to my expertise in mobile advertising, I was brought in on a 6 month contract to develop the agency's expertise around the area of mobile advertising. I managed a number of accounts including NIVEA, Asda and Johnson & Johnson. I completed a project to deliver Isobar Mobile's first iAd build for Johnson & Johnson. I also worked on the flagship account of Diageo, which is a broader account focused on mobile strategy as well as advertising. This involved project managing the build of an app for Captain Morgan. Show less

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  AD-X

  Nov 2012 - Jul 2013

  Account Director

  AD-X was a first to market, revolutionary piece of technology that allowed brands and agencies to track, monitor and report on iOS, Android, Blackberry, HTML5 and WP7/8 mobile application downloads. The AD-X SDK would report on all media sources that delivered a download and also combine this data with in-app usage. I led a team of two executives, we managed all client relationships, which included over 100 advertisers. Clients included Priceline, Hotels.com, Coca-Cola, Domino's Pizza and Samsung.Criteo acquired AD-X in July 2013. Show less

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  Criteo

  Jul 2013 - Feb 2025

  I transitioned from the Demand onto the Publisher (Supply) side of the Criteo business. I built and led a new internal education function designed to ensure we bridge the knowledge gap between the Demand and Supply teams at Criteo. Empowering Demand teams by developing a Supply tool kit, creating client-centric training materials, interactive e-learning and sales enablement for Supply. I designed and built a global training program within Criteo's learning centre that was then delivered to 900+ Criteo employees.I led several strategic initiatives within Criteo's Supply team, including the launch and testing of online video and CTV. I also partnered with the Product team to develop a proof of concept to allow external DSPs to buy on Criteo's direct publisher supply, which is accessible through our header bidding solution. This laid the foundation for the creation of Criteo’s own SSP. Show less Led and mentored a team of five Account Strategists who managed all client relationships for AD-X. This included training clients on the use of the solution, answering all ongoing queries and offering technical support. Our client base was diverse and included brands such as eBay, GREE, Hotels.com, Expedia, John Lewis, M&S, Plumbee, Betfair and Skyscanner. I also worked very closely with agencies such as Fetch, Carat, Group M and M&C Saatchi Mobile. On the publisher side I was heavily involved with managing our relationships with key partners such as Facebook, Twitter and Google. Due to my versatility, I also did some strategic selling, where I successfully sold the product to a number of brands including the BBC, Tesco, M&S, Plumbee, Rank Interactive and the Gala Coral Group. Show less

  • Leadership Development Manager (part-time voyager)

    Nov 2024 - Feb 2025

  • Senior Director, Retail Curation, US

    Mar 2024 - Feb 2025

  • Senior Internal Coach (part-time)

    Jul 2023 - Feb 2025

  • Senior Director, Agency Client Services, USA

    Apr 2023 - Feb 2024

  • Senior Director, Global Demand Partnerships

    Oct 2021 - Mar 2023

  • Director of Supply Solutions

    May 2019 - Oct 2021

  • Director of Account Strategy, Mobile

    Oct 2015 - May 2019

  • Head of Account Strategy - Mobile at Criteo

    Jul 2013 - Sept 2015
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  Transform with Jenny O

  Feb 2025 - now

  Founder

  I offer a coaching service called Transform with Jenny O. I’m a coach who helps individuals and teams tap into their strengths, build confidence, and navigate big transitions—whether in life, career, or leadership. I use tools like CliftonStrengths and the Energy Leadership Index™ to help people break through barriers and step into their full potential.