Ashleigh Mason

Experience

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  Growth Properties Hospitality Management

  Sept 2004 - Jan 2009

  Director of Food & Beverage Marketing

  Created and managed the marketing programs for all food and beverage outlets with the Company’s portfolio. Assisted in the successful opening of new concept restaurants, image and brand roll outs, and the introduction of a boutique hotel concept. Other responsibilities included developing the Company’s food and beverage portfolio, building marketplace awareness for the Company, and managing client and public relations.

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  GF Hotels & Resorts

  Feb 2009 - Feb 2018

  Business Development: Actively sourced leads, built relationships and maintained key accounts with ownership groups to expand the Company’s portfolio of hospitality assets under management. Acted as the lead in proposal, presentation and RFP executions and submissions. Assisted in contract negotiations and executions. Franchise Relationship Management: Managed the communication between the Company and Franchisors (including Marriott, Hilton, IHG, etc.). Assisted in franchise negotiations and acted as Owner’s liaison. Conference Management: Planned and programmed for the Company’s participation in conferences, tradeshows and seminars. In addition, managed and hosted the Company’s annual client conference. Project Management: Managed internal communication regarding project plans and execution, while contributing to the content, market research and preparing the final product for the client. Media and Marketing Management: Influenced the external and internal company message through brand management. Originated and distributed press announcements. Managed the Company’s digital presence and social media accounts. Maintained all media relationships for editorial coverage, special event participation, and ad placements. Mentorship: Founder of GF Management’s Internship and Co-Op Program. Created an engaging experience for students to interact with the Company on a professional level. Acted as a mentor throughout the duration of the program, and in the future endeavors of the student. Show less

  • Vice President of Development and Marketing Strategies

    Jan 2017 - Feb 2018

  • Director of Business Development and Marketing

    Feb 2009 - Jan 2017
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  Dexter Solutions

  Feb 2018 - Feb 2020

  Vice President, Business Development & Marketing

  Marketing: In managing the internal creative agency, my experience supported the immersion of the company in our clients’ brands, becoming an extension of the team and an expert partner in the complicated space of print, promotional products, and custom amenities. I designed, communicated and executed multi-channel campaigns that created connections with our core hospitality customer base. Business Development: Provided senior-level, strategic leadership and direction over the sales functions to support sustained revenue growth. Proactively adapted practices to changing market trends to ensure achievement of financial objectives, drive decision-making, and build upon brand strength. Reported on sales pipeline, activities and sales results, utilizing sales trends for analysis, forecasting and strategic planning.Scope of services included sourcing, fulfillment, marketing, design, print production, product development, technology and customer service. We serve the hospitality, franchise, restaurant, and retail markets. Show less

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  Synergy Hospitality Management

  Jan 2019 - Dec 2023

  Marketing and Business Development Consultant
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  Apostrophe Technologies, Inc

  Feb 2020 - Dec 2023

  Sales + Marketing Director

  Advancing the awareness of Apostrophe through focused sales and marketing strategies that inspire adoption of this leading technology. Apostrophe is a powerful website builder platform built on an enterprise open source CMS. Apostrophe offers in-context live editing and dynamic visual design tools with multisite enablement. At its core is an extensible and modular system in a full stack JS environment ready for traditional or headless deployment. At last, a balance between the developer and editor experience, where side projects thrive and businesses boom. Show less

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  Sui Generis LSS

  Jun 2020 - Jan 2023

  Marketing Consultant
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  Cardiovascular Research Technologies

  Jul 2020 - Dec 2023

  Marketing Consultant
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  Synapse

  Dec 2023 - now

  Leading the high-performing sales and marketing team at Synapse, by driving the execution of innovative strategies, and implementing best in class marketing and sales practices.Synapse Marketing Solutions is a full-service digital marketing agency with core strengths in brand strategy, communications, enterprise website development, digital marketing, and high performance demand gen strategies. We specialize in growing B2B companies and brands, offering expert-level strategies and first-class execution. Synapse has specialized experience serving clients in advanced manufacturing, product, tech, private equity, and professional services industries. Show less

  • Vice President of Growth & Client Success

    May 2024 - now

  • Director of Sales & Marketing

    Dec 2023 - now
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  Social Media Day PHL

  Feb 2024 - now

  Board Member

  Social Media Day PHL is the most prominent gathering of communications professionals in the Philadelphia area. As a 501(c)(3) nonprofit, we exist to provide professional development and networking experiences to members of the community. While social media is in the name, it is also inclusive of digital marketing, public relations, email marketing, and other communications practices. Learn more at www.smdayphl.com.