Himangi Rathore

Experience

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  Digital Bounce

  Jun 2021 - Jan 2022

  Jr. Business Analyst

  Project: Website Redesign and Digital Marketing OptimizationResponsibilities:• Conducted thorough interviews and workshops with stakeholders to gather detailed requirements for the website redesign and digital marketing optimization.• Analyzed current website performance metrics and user behavior data to identify areas for improvement.• Created user stories and use cases to guide the design and development process.• Managed cross-functional teams to ensure successful project delivery within budget and timeline.• Identified and implemented process improvements to streamline workflows and enhance collaboration among team members.• Conducted User Acceptance Testing (UAT) to validate the website's functionality, usability, and performance.• Analyzed digital marketing strategies and performance metrics, recommending optimizations to improve ROI.• Assisted in the implementation of SEO best practices and content strategies to enhance online visibility and engagement.Key Achievements• Successfully led the redesign project, resulting in a 40% increase in website traffic and Enhanced website usability and design, contributing to a 35% increase in average session duration and a 25% reduction in bounce rate.• Optimized digital marketing strategies, leading to a 20% increase in conversion rates and a 15% growth in online sales. Show less

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  The Care Collection

  Jul 2022 - Apr 2023

  Business Support Analyst

  In this role, I applied expertise to optimise processes, analyse data, ensure regulatory compliance, and drive impactful change management and increased patient satisfaction scores by 25% through the implementation of targeted support programs, aligning services with patient needs and preferences.Responsibilities:• Engaged with healthcare professionals, patients, and stakeholders to elicit and document detailed requirements, gaining a comprehensive understanding of their needs and challenges.• Led initiatives to streamline processes, successfully reducing paperwork by 50% and saving over 500 hours annually.• Developed and implemented support programs tailored to patient needs, enhancing service delivery and operational efficiency.Key Achievements: Significantly improved operational efficiency through process optimisation, reducing administrative burdens and freeing up valuable time for healthcare professionals. Show less

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  GBS

  Apr 2023 - now

  Recruitment Analyst
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  Robson Moore

  Aug 2023 - Nov 2023

  Business Analyst

  Project: Implementation of CRM System I led the implementation of a Customer Relationship Management (CRM) system for a £10m medium-sized organisation in the EdTech industry. The project aimed to transform company practices, streamline sales processes, and enhance customer satisfaction.Responsibilities:• Conducted in-depth market research to analyse over 15 CRM options, focusing on key features, pricing structures, and vendor reliability.• Engaged with stakeholders to understand their specific requirements and pain points, ensuring the chosen solution aligned with business objectives.• Facilitated workshops and interviews with sales, marketing, and customer support teams to elicit detailed functional and technical requirements.• Documented the AS-IS and TO-BE processes using BPMN Swimlane diagrams, providing clear visual representations of current and future workflows.• Developed comprehensive business requirements and functional specifications and obtained sign-off from IT and business stakeholders at all levels of the business.• Worked closely with the IT team and CRM vendor to configure the system according to the documented requirements.• Coordinated data migration from legacy systems to the new CRM, ensuring data integrity and consistency.• Led UAT sessions with end-users to validate the system's functionality and usability.• Developed training materials and conducted training sessions for end-users to ensure a smooth transition.• Monitored the system post-implementation to ensure it met user expectations and business goals.Key Achievements: I successfully led the implementation of the CRM system, resulting in a 30% increase in customer satisfaction scores and a 98% uptime rate post-implementation. Increased team efficiency by 20% through streamlined data collection and analysis procedures. Show less