Sajid Kamal

Experience

• 

  CriticaLink

  Feb 2017 - Dec 2019

  Trainer & Team Leader

  Notable Achievements• Trained over 700 volunteers on Emergency First-Aid Treatment.• Organized and conducted training sessions for 4 corporate houses, 10+ medical groups, 10+ volunteer bodies, 6 Universities.• Collected and distributed funds and materials for disaster relief, such as 2017 flood, Kurail Bosti Fire etc.• Imparted medical aid to student movement participants in 2018

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  Akij Bakers Limited (ABL)

  Jul 2020 - Jun 2022

  Brand Executive

  Notable Achievements • Built 3 brands from scratch (Yum, Funtastic & Fast) that have grabbed 2nd highest market share in their respective categories• Strategized and assisted in developing short-shelf sales channel that is selling avg. 10.5 crores in 6 months• Developed and launched 22 Cake SKUs, 7 Bread SKUs & 6 Bun SKUs under 3 different brands• Assisted in developing and executing two 360-degree thematic campaigns, one 360-degree CSR campaign, 11 digital campaigns (including setting-up and developing all digital platforms)• Devised and implemented 17 different activations (mix of spot, road, school & residential)• Oversee product development of innovative products (4 cakes, 1 bread & 1 chips)• Developed and Curated contents for 3 Facebook pages, 3 Instagram accounts and 1 LinkedIn page• Successfully led a team of developers to launch the official corporate website• Communicated and directed local and international marketing agencies to develop companywide brand architecture.• Assisted with developing 4 different cookies biscuits; Choco-mate, Horlicks, Ovaltine & Saltice• Prepared conclusive reports on consumer preference on Brand elements such as, corporate logo, mother brand name & logo (bakeman's), 4 different pack designs. Show less

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  Meghna Group of Industries (MGI)

  Jul 2022 - Jun 2023

  Brand Executive

  Notable Achievements • Designed Trade Program for Noodles to boost short term sales growth by 172%• Designed Trade Program for Snacks & Confectionery to boost short term sales growth by 158%• Developed MGI flagship store program under which more than 50 grocery stores dedicatedly sold onlyMGI products.• Strategized and helped develop a dedicated sales channel for Noodles and Snacks (PL-D)• Developed and Launched 1 Jhal Muri SKU, 2 BBQ Chanachur SKU, 3 Candy SKU, and 2 Wafer SKU.• Oversee 360-degree tactical campaign launch for Fresh Noodles.• Successfully managed a team that developed monthly content calendar, resulting in 50% increase inengagement and reaction. Show less

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  Remark HB Limited

  Jul 2023 - Jun 2024

  Assistant Brand Manager

  • GTM Launch of Herlan Cosmetics Portfolio• Designed and executed digital campaign to boost online sales by 60%.• Co-ordinated NPD, production and launch of total powder project (Foundation, Loose, Compact, EyeShadow etc.)• Global media break for Herlan portfolio.• Organized spot activation at various trade shows and gala events

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  Akij Bakers Limited (ABL)

  Jun 2024 - now

  Brand Strategist & Digital Marketing Lead

  Bit of a late update. Joined my previous workplace at a greater capacity.