Judy Smadu

Experience

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  Des Moines Marriott Downtown

  Jan 1993 - Jan 1995

  Sales Manager

  Gain market share for hotel from Midwest corporate clients; hotel liaison for the Des Moines CVB for city-wide group business.

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  Marriott International/Global Sales

  Apr 1995 - Jul 2007

  Strategically managed and increased group market share from 42 high value accounts through consultative relationships and sales account management. Created and implemented annual strategic marketing plans for each account. Charged with managing group relationships and initiatives for 6 multi-national account teams. Accountable for training with key group buyers as well as negotiating and implementing standardized group contracts. Developed partnerships with small meetings, business travel, and individual incentives sales teams to strategically increase all account revenue streams. Active member of Financial & Insurance Conference Planners Association. Served as liaison between this association and Marriott corporate offices as well as secured the company’s place as a key stakeholder for all events. Accomplishments• Achieved 111% of $15 million annual sales goal by June 2007• Achieved President’s Level for production by achieving 114% of $13 million sales goal 2006• Achieved President’s Level for production by achieving 116% of $12.7 million sales goal 2005• Achieved President’s Level for production by achieving 120% of annual goal 2003• Achieved Chairman’s Level for production by achieving 120% of annual goal 2002• Awarded Western Region Special Achievement Award 2002• Awarded the Special Achievement Award from the Global Sales Organization 2002• Increased sales production from segment accounts by 150% from June 2000 – December 2001• Developed and published annual Insurance/Financial vertical team strategic sales and marketing plans and training tools• Created and led internal team in the development and production of the annual Marriott & Renaissance Insurance & Financial Forum Show less

  • Director National Accounts

    Jun 2000 - Jul 2007

  • Director National Accounts

    Oct 1998 - Jun 2000

  • Senior Sales Manager

    Sept 1997 - Oct 1998

  • Senior Sales Manager

    Apr 1995 - Sept 1997
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  San Francisco Convention & Visitors Bureau

  Oct 2007 - Sept 2008

  National Sales Manager

  Represented the city of San Francisco for the Midwest corporate and association markets. Responsibilities included the solicitation and maintenance of existing and potential accounts in the Midwest area with partner sales representatives based in the San Francisco office. Organized and participated in sales calls, presentations, tradeshows and client events with or on behalf of the San Francisco based partners. Active member of Meeting Professionals International, Financial & Insurance Conference Planners, Professional Conference Management Association and Association Forum of Chicago; all with national and local chapters and committee work. Accomplishments• Achieved 110% of self-contained and citywide lead and booking goals for 2nd , 3rd and 4th quarters, as well as for full fiscal year of 2007/2008 Show less

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  Peabody Hotels

  Oct 2008 - Sept 2010

  Director National Accounts

  Developed new National Sales position for Peabody Hotels, representing their properties in Memphis, Little Rock and Orlando for the Midwest, West and Canadian corporate, association and intermediary markets. Responsible for new business acquisition and growth of incremental revenue from property specific and company-wide group customers. Responsible for maintaining existing accounts to increase market share for all hotels. Grew territory by organizing strategic prospecting calls, local and regional sales trips and creating consultative relationships with key developed accounts. Successfully created and executed annual holiday customer event. Active member of Meeting Professionals International, Financial & Insurance Conference Planners, Professional Conference Management Association and Association Forum of Chicago; all with national and local chapters and committee work. Accomplishments• Achieved over $4.5 million in booked rooms revenue for all hotels combined Show less

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  Equinox

  Dec 2010 - Jul 2011

  Regional Corporate Account Executive

  Created, contracted and executed local and national Corporate Wellness Programs in partnership with Chicago area companies. Responsible for acquiring new business accounts and managing 200+ local and national account relationships to increase corporate membership counts. Applied strategic processes to create brand awareness at a grass roots local level through marketing, sales, events and strong relationship management. Through team efforts, helped manage the local sales advisor teams to achieve individual and team goals via marketing and prospecting projects. Collaborated with national AE team to gain sales on accounts affecting markets outside of Chicago. Contributed functionality uses for new corporate account executive specific CRM tool. Active member of Greater North Michigan Avenue Association. Accomplishments• Increased local partnership accounts by 25% in 1st and 2nd Q 2011 Show less

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  ACCESS Destination Services

  Jan 2012 - May 2012

  Account Executive

  Developed new position focused on the insurance, financial and corporate direct markets segments. Responsible for selling all company services. Performed daily prospecting calls, market and account research. Developed relationships with hotel partners for business referrals. Gained advanced knowledge of the destination industry through vendor partnerships, product and onsite training and other ACCESS office relationships.

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  ACCESS Chicago

  May 2012 - May 2013

  Director of Sales

  Leadership Committee member responsible for the overall management and development of the sales team and company sales strategies to ultimately achieve annual sales and revenue goals. Consistent demonstration of ability to drive sales and operating profits through plans, company positioning and revenue generating sales tactics. Manage and mentor sales and creative teams including reviews, monthly meetings, training and developing steps for career advancement within the company. Create and manage reports for forecasting, actuals, currents, futures, team prospecting projects and others as needs dictate. Manage sales database integrity, accuracy and dashboards. Create and implement annual sales strategies to include market deployment, lead sources, account development, target rates, pricing plans, hotel packages and additional revenue streams. Maintain consistent communication with partner hotel accounts, ChooseChicago, vendor partners, high value accounts and all other ACCESS offices. Participate in tradeshows and conferences on behalf of office to increase company exposure and sales. Maintain personal booking goal and achieve results. Active member of the Sales Leadership Committee charged with developing and executing consortium wide reporting, referral program, key account teams, training and standards. Accomplishments• Increased sales in 2012 by 33% over 2011• Increased future opportunities in 2012 for 2013 by 28% over 2011 for 2012• Increased 1st Q production in 2013 by 43% over 2012• Facilitated creation of company training manuals and resource guide• Increased sales team by 50% in 2012 and managed all training• Developed sales team plans and actions to achieve future goals; mentored in the creation of individual plans and actions for each team member• Restructured sales team coverage and implemented territory and account management policies• Led team in the creation of company guidelines and procedures for all company elements Show less

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  Hiltons of Chicago

  Jun 2013 - Nov 2017

  Senior Sales Manager

  Original role was created to perform outbound sales and manage all inbound leads 200+ on peak night for the Midwest corporate market. Position morphed into development of and account management for a list of intermediaries including Maritz, Aimia, BI, HelmsBriscoe, HPN Global, Gavel, along with the corporate direct Midwest market. Spring of 2015, the position changed again for a focus on only Maritz, Experient, HelmsBriscoe and HPN handling all groups of 100+ on peak night. Managed overall relationship for Hilton Chicago, Palmer House, Conrad (until Spring 2015) and Drake Hotel (starting May 2016) including strategies to increase production from each account, understanding past performance, attendance at all annual networking conferences, monthly emails, solicitation, specific client focused plans and partnering with small meetings manager for bundling opportunities. April 2017 role changed again to exclusively manage HelmsBriscoe for all groups 100+ on peak night. Developed account strategies and plans for increased production for rest of year after hosting their Annual Business Conference. Lead team for capturing market share and new business development. Voted 'Rookie of the Year' for 2013. Accomplishments• Achieved 110% of goal in 2013• Achieved 120% of goal in 2014• Achieved 138% of goal in 2015• Achieved 238% of Drake goal in 2016 (new hotel to complex in May)• Increased production from HPN by 400% 2014 over 2013 and continued increase of 10% per year• Increased production from HelmsBriscoe by 300% 2014 over 2013, 22% increase 2015 over 2014 Show less

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  HelmsBriscoe

  Nov 2017 - now

  Director, Global Accounts

  As the global leader in meeting procurement, HelmsBriscoe leverages the experiences of more than 1,300 associates spanning over 55 countries to deliver world-class solutions. The sheer volume of room nights booked and the collective insights shared between our seasoned associates is beyond comparison. Our process gives you back valuable time. With the strength of the most trusted and largest site selection firm in the world behind you, your negotiating power just increased exponentially.Specialties: Strategic Account Planning, Hotel Knowledge, Contract Negotiations, Sales, Account and Relationship Management, Business Development, Conflict Resolution. Show less