Brian Rushing

Experience

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  Rushing Media LLC

  Jan 2007 - Dec 2023

  Group Publisher

  • Led the strategic expansion of Rushing Media, growing the workforce to 25 and overseeing the production of five local publications, which contributed to becoming the region's leading independent publishing house. • Navigated cross-functional departments, including a journalism team of 7, salesforce of 8, and web/graphic design group of 5, ensuring cohesive operations and consistent brand messaging across all platforms. • Maintained oversight of corporate finance, accounting, human resources, and facilities management, optimizing internal processes and fostering a dynamic, results-driven work environment.• Headed the integration of acquired companies, ensuring seamless transitions and maintaining the integrity of each publication's voice and audienc• Directed the acquisition of multiple competitor publications to achieve rapid growth in both market share and annual revenue.• Generated repeated annual growth of over 40% for multiple publications from launch. • Consistently used market research, business analysis, competitive analysis, and financial analysis to fine tune operations and plan future growth opportunities. Show less

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  Reimagine Marketing

  Jan 2014 - Jan 2020

  Director of Strategic Planning and Marketing

  • Directed comprehensive digital marketing, strategy development, and implementation for small to medium sized businesses, incorporating a mix of Meta ads, Google Display and Search Ads, in-store marketing initiatives and traditional media. • Utilized advanced analytics tools like Google Analytics to measure campaign performance and optimize strategies. Expanded online presence for clients through meticulous Search Engine Optimization (SEO) and Search Engine Marketing (SEM), enhancing their digital footprint and customer engagement. • Successfully designed and implemented a Meta marketing campaign that hyper-targeted swing voters, achieving a 54% majority win in competitive Louisiana State Senate race. • Orchestrated strategic planning sessions for business leaders, employing comprehensive analysis and collaborative workshops to develop actionable plans for growth and innovation. Conducted thorough business analysis, including financial assessments, to inform and guide strategic direction. These blueprints resulted in up to substantial 200% growth in client revenues. Show less

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  Reimagine Marketing

  May 2020 - now

  Chief Marketing Officer

  • Spearhead marketing agency focused on digital marketing and custom publications. • Direct team of over 10 professionals, including graphic and web designers, copywriters, digital marketing specialists, and sales representatives. • Orchestrated the launch of online retail clients, branding and logo development, packaging design, website design, event coordination, and strategic business planning. • Built division for creating extensive custom publications for external marketing and corporate communication. • Lead social media initiatives leveraging paid and organic content to enhance client business revenues. • Successfully grew the firm into the region's largest marketing agency, showcasing strong leadership and business development skills. Show less