Selineh Pitross

Experience

• 

  4over, Inc.

  Feb 2006 - Jun 2016

  • Managed a creative team of six, overseeing the development of all creative material and assets based on marketing strategies. • Oversaw the development of all creative material for six figure, multiple vendor online and print advertising budget. Negotiated and maintained contracts and coordinated media placements for both US and international publications.• Developed multiple campaigns throughout their life cycle of planning, execution, creative development and delivery across multiple channels including video, print, digital, sales, social media, and PR materials.• Created quarterly marketing communication plans regarding media placement, campaign length, featured products and services for multiple brands within the company. • Launched over 40+ successful e-mail campaigns per month with industry leading open and click through rates.• Collaborated and actively engaged with cross-functional teams including Product Development and Sales and Creative teams to launch new products and services, incorporating targeted daily and monthly promotions. Show less • Established, set up and maintained corporate social media pages - Facebook, Twitter, Youtube, Pinterest, Linkedin. • Implemented a successful B2B Social Media program, driving an average of over 110 account registrations per month. • Helped develop and implement the organizations social media strategy, resulting in driving 15% of website traffic from various social media outlets.• Developed and launched company's Youtube channel, quickly growing the subscriber base to over 925 subscribers with over 76K video views to date.• Launched company's Facebook page that has over 4,500 fans, growing at an average of over 80 fans a month.• Started company's first blog, sharing timely and relevant information with customers while fueling SEO efforts.• Managed advertising contracts with multiple print & graphic design trade publications helping department heads in selecting media outlets to promote brand and product and services. Show less • Resolved order problems by clarifying the customer's complaint; determining the cause of the problem; selecting and explaining the best solution to solve the problem.• Handled confrontational or stressful interactions that cannot be resolved by agents in a polite and professional fashion. • Investigated and resolved customer order issues by performing activities such as order reprints, refunding money or adjusting bills. • Obtained and examined all relevant information to assess validity of complaints and to determine possible causes, such as extreme weather conditions that could increase utility bills.• Checked to ensure that appropriate changes were made to resolve customers' problems. Show less

  • Marketing Manager

    Dec 2014 - Jun 2016

  • Advertising & Digital Marketing Manager

    Feb 2010 - Dec 2014

  • Quality Assurance Team Leader

    Feb 2008 - Dec 2010

  • Customer Experience Representative

    Feb 2006 - Jan 2008
• 

  RentAPress

  Feb 2017 - Feb 2018

  Brand Manager

  •Assisted in the launch of RentAPress, an online trade print site, to key audiences of the print market •Managed the development and launch of the company’s web-to-print platform, Global Print Sites, recommending website features and improvements. •Analyzed business metrics, as well as competitive environment to identify customer needs including website features, product offerings and competitive pricing.•Worked closely with business analyst, designers and developers to develop road-map of enhancements to improve website sales, efficiency and overall customer experience. •Responsible for conveying brand consistency, messaging, and positive brand positioning across all industry related channels. •Developed marketing strategy and road-map to promote RentAPress across all channels, including print, online, direct mail and email. Show less

• 

  Sol and Selene

  Dec 2017 - Mar 2019

  Ecommerce & Marketing Manager

  • Managed multiple marketplace channels with over 5000+ product SKU’s, including Shopify, Amazon Seller & Vendor Central, with the primary goal of growing revenue, increasing sales conversions and customer acquisition.•Owned the day-to-day management of the e-commerce business for 3 fashion-focused brands including technical and administrative management, product and content management, site functionality and order fulfillment and processing ensuring site delivers best user experience.•Helped grow email marketing to be the highest converting channel by developing and launching over 200+ email marketing campaigns, including Retention & Remarketing campaigns, driving revenue and website traffic. •Owned, implemented and managed all aspect of Digital Marketing including social media advertising, Influencer Marketing & Affiliate Marketing programs, Third Party Partnerships and PR opportunities.•Developed and launched over 100+ campaigns across all digital touch-points to grow conversions and traffic including the launch of seasonal collections, site-wide sales and promotions, and holiday driven campaigns. •Monitored, analyzed and provided detailed weekly reports of website metrics, campaign results, and social using Google Analytics, Shopify Reports and other digital tools. Show less

• 

  Premier America Credit Union

  Jun 2019 - now

  • Campaign & Lifecycle Marketing Manager

    Jan 2024 - now

  • Sr. Advertising & Promotions Specialist

    Apr 2023 - Jan 2024

  • Advertising & Promotions Specialist

    Jun 2019 - May 2023