Alexandre Costa

Alexandre Costa

Digital Marketing Analyst

Followers of Alexandre Costa1000 followers
location of Alexandre CostaSão Paulo, São Paulo, Brazil

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  • Timeline

  • About me

    Media | Make it Simple | Branding | Product Management | Ad Sales | Digital Campaign | Bachelor in Advertising | Basketball Fan | Product and Brand Management

  • Education

    • Faculdade Cásper Líbero

      2013 - 2016
      Bacharelado Publicidade

      Activities and Societies: Basquete Masculino

  • Experience

    • Abril Mídia

      Apr 2016 - Jun 2017
      Digital Marketing Analyst

      - Responsible for giving support to the executives with media information;- Set up of digital media campaigns;- Documents and contracts checking;- Media inventory management;- Strategy for clients based on available websites;

    • J. Walter Thompson Worldwide

      Jun 2017 - Feb 2018
      Media Planner

      - Media strategy planning for offline and online campaigns;- Oversaw digital campaigns;- Social media campaigns;- TV campaigns and negotiation with media partners;

    • KTBO

      Jul 2019 - Jan 2022

      - Managing the media team;- Presentation of strategy to clients;- Planning of media campaigns;- Oversaw the execution of the campaigns;- Budget control for the campaigns; - Responsible for running the media campaigns;- Development of weekly reports;- Documents and contracts with media partners;- Optimization of digital campaigns;

      • Media Planner

        Mar 2021 - Jan 2022
      • Media Trafficker

        Jul 2019 - Mar 2021
    • Media.Monks

      Feb 2022 - Jul 2022
      Media Coordinator

      - Development of media strategy;- Managing and running media campaigns;- Weekly campaign reports for clients;- Meeting and negotiation with different media partners;- Budget control for all media initiatives;- Optimization of digital campaigns;

    • HTL Church

      Sept 2022 - Jul 2023
      Media Manager

      - Responsible for all social media content development;- Oversaw the media team (volunteers);- Curated and shaped the overall social media strategy;- Supported and recruited new team members into the media team;- Created engaging media for connecting with the target;

    • WPP Media Services

      Jun 2024 - Nov 2024
      Media Supervisor

      [VTEAM]Client: Visa- Supervision and team management;- Media strategy development;- Media planning;- Post-buy reporting;- Direct contact with the client and defense of the planning;- Budget control;- Responsible for optimizations;- Management of the operational team (analysts and intern);

    • AlmapBBDO

      Dec 2024 - now
      Media Supervisor
  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Alexandre Costa
      Concurso de Criatividade Cásper Líbero Faculdade Cásper Líbero Aug 2013 Finalista do concurso de criação com uma campanha desenvolvida para a marca Zara.