
Alexandre Costa
Digital Marketing Analyst

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Connect with Alexandre Costa to Send Message
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About me
Media | Make it Simple | Branding | Product Management | Ad Sales | Digital Campaign | Bachelor in Advertising | Basketball Fan | Product and Brand Management
Education

Faculdade Cásper Líbero
2013 - 2016Bacharelado PublicidadeActivities and Societies: Basquete Masculino
Experience

Abril Mídia
Apr 2016 - Jun 2017Digital Marketing Analyst- Responsible for giving support to the executives with media information;- Set up of digital media campaigns;- Documents and contracts checking;- Media inventory management;- Strategy for clients based on available websites;

J. Walter Thompson Worldwide
Jun 2017 - Feb 2018Media Planner- Media strategy planning for offline and online campaigns;- Oversaw digital campaigns;- Social media campaigns;- TV campaigns and negotiation with media partners;

KTBO
Jul 2019 - Jan 2022- Managing the media team;- Presentation of strategy to clients;- Planning of media campaigns;- Oversaw the execution of the campaigns;- Budget control for the campaigns; - Responsible for running the media campaigns;- Development of weekly reports;- Documents and contracts with media partners;- Optimization of digital campaigns;
Media Planner
Mar 2021 - Jan 2022Media Trafficker
Jul 2019 - Mar 2021

Media.Monks
Feb 2022 - Jul 2022Media Coordinator- Development of media strategy;- Managing and running media campaigns;- Weekly campaign reports for clients;- Meeting and negotiation with different media partners;- Budget control for all media initiatives;- Optimization of digital campaigns;

HTL Church
Sept 2022 - Jul 2023Media Manager- Responsible for all social media content development;- Oversaw the media team (volunteers);- Curated and shaped the overall social media strategy;- Supported and recruited new team members into the media team;- Created engaging media for connecting with the target;

WPP Media Services
Jun 2024 - Nov 2024Media Supervisor[VTEAM]Client: Visa- Supervision and team management;- Media strategy development;- Media planning;- Post-buy reporting;- Direct contact with the client and defense of the planning;- Budget control;- Responsible for optimizations;- Management of the operational team (analysts and intern);

AlmapBBDO
Dec 2024 - nowMedia Supervisor
Licenses & Certifications
- View certificate

Gestão de Produtos Digitais
TeraApr 2022 - View certificate

Google Ads Creative Certification
GoogleOct 2024 - View certificate

Display & Video 360 Certification
GoogleNov 2024 - View certificate

Google Ads Video Certification
GoogleOct 2024
Honors & Awards
- Awarded to Alexandre CostaConcurso de Criatividade Cásper Líbero Faculdade Cásper Líbero Aug 2013 Finalista do concurso de criação com uma campanha desenvolvida para a marca Zara.
Languages
- poPortuguês
- inInglês
- esEspanhol
- alAlemão
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