Andy CHOI

Experience

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  Strauss Optical Shop

  Jun 2005 - Dec 2007

  Optician

  Supported Senior Optician and in charged of stock lens management and customer services improvement. In addition, assisted to complete spectacle lens using lensmeter, grind machines, edge cutting machine, polishing machine, and tint of dipping method in store. Also, checked patient's eye test using AR machine.

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  CooperVision

  Feb 2009 - Apr 2012

  Supported to Marketing Manager for marketing planning and developed sales promotion & marketing campaign.Led successfully product management such as new product launching and discontinued, and in charged of managing all marketing materials such as price list, product brochure, point-of sales materials, brand/product poster, etc. Meanwhile, improved internal/external training strategy, and managed Professional Services Team for educating internal staffs and Opticians.

  • Acting Marketing Manager & Professional Services Manager

    Jan 2010 - Apr 2012

  • Assistant Marketing Manager

    May 2009 - Jan 2010

  • Marketing Intern

    Feb 2009 - May 2009
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  Italy Optical Shop

  Apr 2012 - Jul 2013

  Optician (Part-time)

  In charged of eye check, dispensing, consulting and customer services for high satisfied achievement. Completed to make spectacle lenses, and taught to first user who is trying to wear contact lens.

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  INTEROJO INC. Head Office

  Jul 2013 - Dec 2014

  Marketing Specialist

  Assisted/reported to Domestic Sales Director all marketing stuffs, the issue of product & end user, and product & brand advertising regulation.Led Marketing strategy planning, market analysis, consumer behaviour analysis, sales & Marketing promotion, product launch, product material development, market test before new product launch, guide of brand identity, brand website management. Also, led commercial marketing activities on CATV.As a trainer, taught anatomy of eye, optics, contact lens, market trend and competitors, optic industry environment and structure, and product. Meanwhile, managed/presented to lab tour from student of university and optical chain store. Show less

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  Carl Zeiss Vision

  Dec 2014 - Aug 2015

  Marketing Specialist

  Assisted to Marketing Manager and supported CEO of Vision Care to focus on marketing activities for company and brand awareness increase from Optical store.In charged of new product concept development according to executed market analysis, and to developed sales promotion and sales tools. Led successfully to held company conference with 220 Opticians in 2015 with new product launching introduction, and contributed to increase loyalty with point saving on improved online order website (CRM program). Also, strove to highly communication between company and Optical store using monthly newsletter and group SNS. Show less

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  Essilor Group

  Aug 2015 - Sept 2017

  Supported to Marketing Manager, meanwhile been in charge of managing Marketing Product Team for successfully product/brand management and new product launch achievement.Led all ESSILOR KOREA's products (Varilux, Essilor, Nikon, Transitions, Experio, local OEM) management under the market activities planning & competitors analysis. Additionally, re-organised easier understanding each of brand identity to customer for becoming more popular from customer and consumer as a global leading company. Show less

  • Supervisor of Product Marketing Manager

    Jan 2017 - Sept 2017

  • Nikon & Transitions Product Manager

    Jun 2016 - Dec 2016

  • Nikon Product Manager

    Aug 2015 - Jun 2016
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  Specsavers Australia & New Zealand

  Apr 2018 - Mar 2022

  Educate to all staff with helping Retail Store Director for being professional dispensing and pre-test skill improvementAchieving high customer services satisfaction and accuracy dispensing and eye test.Check patient's eyes (3D scanning retina, eye measurement & pressure, peripheral vision test), and hand the eye test result over Optometrist. With prescription from Optometrist, remind any special recommendations and serve frame and lens choice with consulting or finding their demands. Be able to dispense all lenses and lens option (Multifocal, Bifocal, Trifocal, Single Vision, Occupational, all kinds of lens options, ect). To strive to achieve high customer services (booking schedule reminding, order status tracking and follow up, professional frame adjustment and general repair, sort of all kinds of trouble shootings).Meanwhile as a nominated in-store trainer, lead to develop employee's optical knowledge & skill for getting high performance. Show less Achieving high customer services satisfaction and accuracy dispensing and eye test.Check patient's eyes (3D scanning retina, eye measurement & pressure, peripheral vision test), and hand the eye test result over Optometrist. With prescription from Optometrist, remind any special recommendations and serve frame and lens choice with consulting or finding their demands. Be able to dispense all lenses and lens option (Multifocal, Bifocal, Trifocal, Single Vision, Occupational, all kinds of lens options, ect). To strive to achieve high customer services (booking schedule reminding, order status tracking and follow up, professional frame adjustment and general repair, sort of all kinds of trouble shootings).Meanwhile as a nominated in-store trainer, lead to develop employee's optical knowledge & skill for getting high performance. Show less

  • In-Store Trainer & Optical Dispenser

    Jul 2019 - Mar 2022

  • Optical Dispenser

    Apr 2018 - Jul 2019
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  MioTTiCA Australia

  Aug 2019 - now

  Managing Director

  In charge of sales and marketing to supply the high quality of Korean eyewear to Australian market. We only supply the eyewear under the perfect quality guaranteed frame with current popular style, because we believe your patients satisfaction is equal to your shop trust. Our frame range, based on European style plus Korean mood, so it is also suitable for Australian face. Miottica Australia Korean eyewear supplier is one of the best option in order to increase your product variant, and it is an opportunity to increase your patient satisfaction. Show less

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  IHOLICS OPTICIAN & OPTOMETRIST

  Sept 2022 - now

  Director

  Independent Optometrist in Australia. i.Holics Optician & Optometrist gives professional eye consultation with a perfect optical glasses solution.