Amalia Sekar Pratiwi

Experience

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  Laboratory of Production System (LSP) Industrial Engineering ITB

  Jan 2012 - Jan 2014

  Assistant Lecturer

  Mentoring practicum activities, teach classes and participate on lab duties concerning the subject of manufacturing system & technology.

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  PT Bank Syariah Indonesia Tbk.

  May 2012 - Jun 2012

  Consumer Business Intern

  1. Supported the development of marketing materials and campaigns2. Conducted mini research and analysis to identify customer needs

• 

  ConocoPhillips Indonesia

  Jun 2013 - Jul 2013

  Operations and Engineering Excellence, Summer Intern

  - Identified inefficiency in the maintenance process, implemented Reliability-Centered Maintenance to optimize cost effectiveness, reliability, machine uptime, and the plant's level of risk

• 

  Telkomsel

  Oct 2014 - Jul 2016

  - Develop new Corporate Solutions that include activities such as defining product positioning, calculating business opportunity, business and technical feasibility analysis- Product pricing management, esp project based pricing for B2B customer- Responsible for project management to develop new products across functional unit (Sales, Marketing, IT Team) - Monitor and evaluate product lifecycle and improvement plan - Learn basic marketing strategy: product, price, place and promotion for Telkomsel Postpaid and B2B Segment- Responsible for kartuHalo Corporate weekly and monthly performance report, analyze the cause and make suggestion based on the report- Responsible for Corporate Business Solution website- Initiate SME Corners in Grapari- Handle device bundling events

  • B2B Product Marketing

    Apr 2015 - Jul 2016

  • Postpaid Product Marketing

    Oct 2014 - Apr 2015
• 

  Telkomsel

  Jan 2017 - Feb 2021

  Focusing on enterprise segment with main responsibilities:- Develop a comprehensive overall B2B strategy- Conduct market research and data analytics to derive customer insights for developing value proposition and strategy for the Sales teams- Define products/services for overall B2B business in line with value proposition by each segment- Develop business concepts for specific solutions and coordinate to translate concepts into requirements (including curating required partners)- Define pricing by products/services and design methodology to price B2B products in a way that will optimize yield- Perform competitive intelligence & pricing benchmark activity to understand competitors’ pricing strategy and analyze potential implication/opportunity for Telkomsel- Analyze customer base patterns and identify gaps in the existing product / service portfolio versus customer needs- Manage end-to-end development process and testing functionality for development of product Show less Focusing on enterprise segment with main responsibilities:- Develop the B2B operating model through multi functional initiatives (e.g. go-to market strategy and online channel establishment)- Manage both Large Enterprise and Small Medium Enterprise end-to-end Go to Market implementation - Lead some national scale B2B events (e.g. Telkomsel myBusiness Exhibition in 8 cities)- Lead marketing activities related with Enterprise Solutions (e.g. product launch, sponsorship, FGD with B2B customers, TV Filler Telkomsel myBusiness with Rhenald Kasali)- Develop marketing collateral related to Enterprise Solutions (e.g. flyer, video, landing page, pitch deck, sales battle card)- Responsible for training and product knowledge transfer to all Enterprise sales channel (e.g. Account Manager, GraPARI, Call Center, E-care, Value Added Resellers) Show less

  • UX Researcher

    Nov 2019 - Feb 2021

  • Product Strategy, Pricing, and Insight

    Mar 2019 - Jun 2020

  • Product Go to Market

    Aug 2016 - Feb 2019

  • Telkomsel Agent of Change

    Jan 2017 - Jan 2018
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  By.U Indonesia

  Mar 2021 - Sept 2022

  • Senior UX Researcher

    Sept 2021 - Sept 2022

  • UX Researcher

    Mar 2021 - Aug 2021
• 

  Telkomsel

  Oct 2022 - Aug 2024

  - Lead the product management function for the development and optimization of the internal HC ecosystem, focusing on talent acquisition, onboarding, performance management, learning and development, and employee engagement.- Utilize consumer behavior insights and UX research methodologies to identify user pain points and opportunities for improvement within the HC ecosystem.- Define product strategies, roadmaps, and feature prioritization based on user needs, business goals, and market trends.- Collaborate with cross-functional teams, including HR, design, engineering, and data analytics, to deliver high-impact solutions that enhance talent management, employee engagement, and organizational effectiveness.- Conduct user research studies, such as interviews, surveys, and usability tests, to gather user feedback and validate product concepts and designs.- Analyze user behavior data and metrics to inform product decisions, track performance, and drive continuous improvement.- Lead and mentor a team of product managers, guiding their professional development and ensuring successful product delivery. Show less

  • Lead Product Manager

    May 2023 - Aug 2024

  • Senior UX Researcher

    Oct 2022 - Apr 2023