Mohammad Rafi R.

Experience

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  Amara Raja Batteries Limited

  Jun 2007 - Oct 2010

  Marketing Executive
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  SKF India

  Nov 2010 - Jul 2012

  Territory Manager – Marketing & Sales

  ★ Flexibly supervised a team of two individuals in the administration of organizational sales by creating a business strategy that met projected objectives and communicating with our marketing team on lead creation.➤ KEY RESULT AREAS● Manage the Two-Degree Distribution Channel (7 Stockiest, 9 ASPLs, and about 360 Retailers).● Guaranteed that all channel partners are enrolled in the "Being Premium" Identity program.● Defined capabilities in constructing the retailer network through the "CTP Program" and introducing the new product at all CTP counters.● The collected information from CTP members to encourage them to become Brand Ambassadors for promoting SKF products on the local market.● Monitoring secondary sales with the programme SKF Tally and understanding the purchase patterns of retailers.● Capable of driving dealer Life cycle management in order to increase income via cross-selling and up-selling. Show less

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  Mahindra and Mahindra Limited [Automotive and Farm Equipment Business]

  Jul 2012 - Apr 2016

  Senior Territory Sales Manager

  ★ Effective at cultivating channel partners to concentrate on our line of business, as well as driving incremental revenues through their acquisition of existing and new customers to accomplish business objectives.➤ KEY RESULT AREAS● Skilled in managing the 50 crore tractors business (vehicle and spares) in the Telangana state area annually.● Extremely accountable for the return on investment and productivity of business partners, establishing and appointing new business partners to enhance product reach in the market, and coordinating with channel partners to help them promote the product.● Delineated skills in discovering and collaborating with financially robust and dependable partners, resulting in increased market penetration and market share.● Substantially ensured business growth by establishing and maintaining a network of channel partners and implementing Channel Development Schemes including Panchratna, Unnati, and Mahindra Shree.● Demonstrated expertise in introducing new ideas and concepts and adjusting selling prices by keeping an eye on costs, competition, supply, and demand in order to drive business growth in terms of value, volume, and market share.● Pioneered the development of brand exposure by administering the complete brand architecture and strategy through product positioning from the conception stage to the go-to-market plan.● Gather with prospective customers and cultivate long-lasting relationships by comprehending their demands. Show less

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  Tata Motors

  Apr 2016 - now

  Senior Manager – Sales & Marketing

  ★ A tenacious executor with acknowledged expertise in leading sales operations with the objective of achieving desired objectives and targeted targets for the SCV Cargo and Pickup business in Andhra Pradesh and a portion of Telangana.➤ KEY RESULT AREAS● A crucial role in building the firm, researching new markets, and assisting the management with operations.● Proficiency in predicting annual sales goals, leading sales efforts to accomplish corporate objectives, and directing the frontline sales team to reach 2 percent MS growth in SCV freight and pickup 9 percent, and 9 percent to 18 percent MS growth in the pickup segment.● Skilled in conceptualizing and implementing sales promotional efforts, such as seasonal consumer schemes, negotiated financier schemes, referral meetings, Mechanic sheds branding, participation in trade association events and seminars, and customer meetings.● Extremely successful in enhancing the product's price positioning and the brand's sales volume.● Proactive in terms of sales tactics and account planning based on value-based selling and the development of go-to-market strategies that have substantially increased market share.● Extensive expertise in productive Relationship Management with major clients to ensure the delivery of quality service and the retention/enhancement of business. Show less