
Erin Day McKinley

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About me
Senior Project Manager, MCD, Stanford University
Education

Arizona State University
2005 - 2009BIS Business and CommunicationActivities and Societies: National Society of Collegiate Scholars Sigma Alpha Lambda- National Leadership & Honors Organization
Experience

Phoenix Coyotes
Oct 2006 - Apr 2009Gained interpersonal communication skills and proper implementation Mastered organizational abilities with projects and across different departments Coordinated and led game activities- 50/50 raffle, Zamboni rides Worked with charity groups during game day activities to promote their raffle. Inspired kids to play hockeyAcquired public speaking skills to meet various audiences Set up inflatable; pass out calendars, tattoos, magnets and so on.
Community Relations Intern
Aug 2008 - Apr 2009Charities Intern
Aug 2008 - Mar 2009youth coordinator
Oct 2006 - Aug 2008

Arizona Cardinals
Jan 2010 - Aug 2010Inside Salesseasonal inside sales position

The Arizona Republic
Aug 2010 - Oct 2011Managing multiple accounts on a monthly basismade sure their print campaign ran correctly, run dates, creative, and billing up sold to different clients for the marketing campaign Provides world class service & support to accounts in support of sales staffPlans, organizes & prioritizes workflow to meet team goals and deadlinesCollaborates with Account Executive on client business needs/ potential opportunities
Account Manager
Mar 2011 - Oct 2011Account Coordinator
Aug 2010 - Mar 2011

Bay Area News Group
Oct 2011 - Jul 2021- Responsible for managing, promoting, and acquiring talent for The Newsroom@Home digital webinar series for Bay Area and Southern CA subscribers - Designed and scheduled email communication with current digital subscribers, updating them on benefits and perks - Managed, acquired partners, and lead the Membership Rewards loyalty program, giving current subscribers the ability to win prizes from companies we’ve partnered with - Coordinated acquisition efforts based on events held for current and non-subscribers Show less - Managed a team of 3 creative designers along with the intake of all their projects- Coordinated the workflow of requests sent in by Sales, Circulation, and Advertising operation teams- Responsible for retention of our current subscriber base via print & digital campaigns Spearheaded the outbound awareness campaigns of our brand and products such as "The Klay Offer" (partnership with Klay Thompson of the Golden State Warriors)-Built the Membership Rewards program by partnering with local businesses for subscriber contests - Planned and executed events for subscribers and internal staff Show less
Retention Marketing Manager-Reader Engagement
Nov 2017 - Jul 2021Marketing Manager
Jun 2015 - Nov 2017East Bay Digital Manager
Jun 2014 - Jun 2015Digital Marketing Specialist
Oct 2011 - Jun 2014

Oakland Athletics
Aug 2012 - Jan 2015Part Time Ticket ServicesHelp current season ticket holders with anything they need. Parking, post season tickets, extra tickets for games. Sold tickets for future games to season ticket holders

Golden State Warriors
Oct 2014 - Jan 2015Event StaffWelcome fans into the arena & assist with directions and game day infoProactively help fans with any issues that occur during the gamePass out post game promotion items

Stanford University
Sept 2021 - nowSenior Project Manager
Licenses & Certifications
- View certificate

IAB Digital Media Sales Certification
IABSept 2014
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