Blessing Anyanwu

Experience

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  Family Love 103.9 fm

  Jun 2015 - Sept 2016

  Radio Presenter

  • Communicated with listeners and discussed general opinions shared on hosted shows.• Hosted a regular Saturday radio program captioned “Campus Gist” which centered on the activities and lifestyles common in the university campuses.• Developed different articles on a program tagged “Shadex Agrotainment” which focused on agriculture produce and its importance with the aim of sensitizing the citizens on the need to venture into agriculture.• Created questions and riddles for a quiz program tagged “Sharp Brain”.• Filled in on a regular basis at front desk multitasking with clerical work, greeting guests and clients and tending to their needs in a timely and professional manner.• Initiated healthy, back-and-forth debates on current topics with callers. Show less

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  Appi Eatz

  Feb 2020 - Jun 2020

  Buisnsss management intern

  • Ensure all company activities adhere to legal guidelines and policies.• Perform routine research and gather information on company position in the industry in order to support strategic decisions, assess and identify new opportunities for growth in current and prospective markets.• Shadow multiple office positions and train in a variety of tasks including IT related tasks. • Update and post relevant social media and website content; respond to web correspondence, social media posts and emails aimed at improving the company’s brand.• Ensuring that the company has the adequate and suitable resources to complete its activities.• Maintain relationships with partners/vendors/suppliers.• Organize and coordinate operations in ways that ensure maximum productivity. Show less

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  Optiva Capital Partners Ltd

  Nov 2021 - May 2022

  Relationship management executive
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  UBA Group

  May 2022 - Feb 2024

  Responsible for analysis, strategy planning, implementation, and budget performance for the bank’s consumer lending business across 19 African subsidiaries. Organize weekly consumer lending performance review sessions for the division and provide intelligence reports to stakeholders for the19 African subsidiaries, helping them to see (at a glance and in-depth) the current position of their business to inform business decisions at enterprise and C-suite executive levels. Engage with senior internal and external stakeholders including business segment Country heads as a peer, advising on product performance to aid improvements across key performance metrics. Conduct user and market research to understand customer and sales team bottlenecks and pains, uncover feedback trends, and transform insights into product vision. Own end-to-end data flow for providing stakeholders with valuable insights and increased performance of new and existing products by collecting qualitative and quantitative data on adoption patterns. Create data models and frameworks that aid data reporting and presentation (financial and non-financial) for the business segment in all 19 subsidiaries to improve efficiency and achieve over 50% improvement in decision time. Ensure proper Data Management and Customer Segmentation integrity for Consumer Loans in all African subsidiaries.Drive business performance and manage process optimization projects to improve processes and reduce turnaround time. Show less Conducted regular product & market research to determine personal loan sales / market penetration potential across regions. I was among the team that developed sales & marketing strategies to leverage opportunities & improve performance. Utilized market research to show customer needs/trends and opportunities for new product innovation and product enhancements. Conducted competitive analysis benchmarking against Banks and FinTech’s alongside with my team members. Identified new market opportunities, and facilitated collaboration with Regional Managers, Branch Managers & Retail Analysts appropriately to ensure these are fully leveraged to grow sales and volume. Regularly reviewed customer feedback, market & consumer trends to uncover new product opportunities across different categories and regions, disseminates identified insights promptly for execution. Show less As a Graduate Trainee in Banking, I Participated actively in a structured training curriculum that covered a wide range of banking functions, including but not limited to:Introduction to Banking and Financial ServicesRetail Banking OperationsCorporate Banking and Commercial LendingRisk Management and ComplianceCustomer Relationship ManagementFinancial Products and ServicesI also Engaged in rotational assignments across various departments and divisions within the bank. Gained exposure to different areas of the banking ecosystem, which allowed me to understand how different functions interconnect and contribute to the overall success of the institution. Show less

  • PRODUCT PERFORMANCE ANALYST- CONSUMER LENDING UBA AFRICA

    Apr 2023 - Feb 2024

  • CONSUMER LOANS PRODUCT MANAGER(UBA NIGERIA & AFRICA)

    Nov 2022 - Apr 2023

  • Graduate Trainee

    May 2022 - Nov 2022
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  Wema Bank Plc.

  Mar 2024 - now

  Product Manager Consumer Loans

  • Lead the end-to-end development of digital loan products, from conceptualization to launch, ensuring alignment with organizational goals and customer needs. • Spearhead customer engagement initiatives on social platforms, effectively communicating the benefits of our loan products to drive conversions and enhance user acquisition. • Lead the overhaul of existing loan products, including writing comprehensive user stories that outline new features and improvements, ensuring alignment with organizational goals and customer needs. • Conduct daily performance tracking of digital loan products, utilizing analytics to measure success and identify areas for enhancement. • Conduct market Research to identify trends, customer preferences, and competitive landscape in the digital lending space. • Leveraged advanced data analysis techniques to extract meaningful insights from complex datasets, significantly improving our digital marketing strategies. • Monitored and analyzed digital marketing conversion rates. • Developed and executed innovative marketing campaigns that significantly boosted sales and customer engagement, contributing to a substantial increase in market share. • Collaborate with cross-functional teams which includes technology, marketing, and compliance, to drive product development initiatives. • Analyze data and customer feedback to make informed decisions about product features and improvements. Show less