Elizabeth Dean

Experience

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  Office Advocates, Inc.

  Jan 2002 - Jan 2004

  Lead Designer

  This company hired me as an oce clerk in 2002, but they quickly realized my talents were better utilized working on graphics. I quickly learned the basics of graphic design and completely changed the path of the company. Coincidentally, this is where I discovered my love of type, graphics, and art in general.• Forged the company into an “in-house” all-in-one advertising agency with a focus on print and web design.• Created all policies and procedures for the graphic design department to streamline productivity and accuracy.• Developed and managed brands for Fortune 500 companies, such as Waste Connections, Inc.• Mentored and trained junior designers.• Mastered pre-press techniques to ensure a quality output and minimize printing delays.• Built and updated websites for clients using CSS, PHP, and HTML. Show less

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  Adfigo Marketing

  Jan 2005 - Jan 2006

  Graphic Designer

  Adfigo Marketing began their business by catering to the tech companies in the Silicon Valley, by way of products or corporate gifts. As time went on, they merged into web design. I felt fortunate to be given the opportunity to collaborate with some of these Fortune 500 companies.• Designed products and marketing materials for companies such as Sony Playstation, Virgin America, Genentech, Kaiser Permanente and The Four Seasons.• Coded and designed a web-presence for our clients using CSS, Adobe Flash, and HTML.• Collaborated with Sony designers to develop tradeshow materials to help promote & strengthen their brand. Show less

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  Ixystems. Inc.

  Jan 2005 - Aug 2005

  Graphic/Visual Designer

  Ixystems was an established web design studio in the adolescent years of web development. • Created or evolved stunning visual identities for start-ups or companies whose current branding lacked focus or flexibility.• Designed websites for clients focused on user experience and usability.• Developed web wireframes with user-friendly web principles in mind.• Worked closely in a team environment with programmers to develop web-presences that included SEO compatibility, web optimization and CMS design, but still kept the site's visual integrity. Show less

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  Sumpter & Gonzalez

  May 2009 - Oct 2009

  Lead Designer and Brand Manager

  Sumpter & Gonzalez was a budding criminal defense law firm that wanted to push the limits of creativity to get their message to the public. This was an amazing experience, because I was asked to be as creative as possible with practically no limits. That is a designer's dream, and truly let me experience the joy of design.• Implemented new policies & procedures for the graphic design workflow.• Designed and managed brand and collateral materials for a mid-sized and expanding law-firm.• Coded and designed a web-presence for the company using CSS, Adobe Flash, and HTML.• Developed a 13-week advertising print campaign for a national newspaper in circulation. Show less

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  Office Advocates, Inc.

  Jun 2009 - Feb 2012

  Lead Graphic Designer

  This company hired me as an office clerk in 2002, but they quickly realized my talents were better utilized working on graphics. I quickly learned the basics of graphic design and completely changed the path of the company. Coincidentally, this is where I discovered my love of type, graphics, and art in general.• Forged the company into an “in-house” all-in-one advertising agency with a focus on print and web design.• Created all policies and procedures for the graphic design department to streamline productivity and accuracy.• Developed and managed brands for Fortune 500 companies, such as Waste Connections, Inc.• Mentored and trained junior designers.• Mastered pre-press techniques to ensure a quality output and minimize printing delays.• Built and updated websites for clients using CSS, PHP, and HTML. Show less

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  Seams Geeky

  Oct 2012 - Apr 2020

  Business Owner/Designer

  • Built and managed an online retail business focusing on geek-themed embroidered products and art which earned $150,000 a year in sales by 2020. • Strategically used social media to promote products, collect new customers, and foster repeat customer engagement, with more than 40% of the customer base being repeat customers.• Created an online storefront landing page and maintained it daily with the user experience in mind.Researched current trends and trend forecasts to implement into product designs.• Designed products, advertising campaigns, and shot product photography for sales and marketing purposes. These campaigns often received over 15% engagement on Facebook alone.• Developed and maintained a newsletter and mailing list through MailChimp with interaction tracking and funneling, with an open rate averaging 25%. Show less

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  KVIE Public Television

  Oct 2012 - Oct 2017

  Graphic Designer

  • Laid out and designed content for the monthly printed periodical, OnSix, which was mailed to all of our donors.• Designed all print collateral with the intention of advancing, protecting, and broadening awareness of KVIE’s and PBS’s brand guidelines and standards. This included designing and implementing 3 KVIE Literacy • Corners and the new vehicle wraps for the KVIE filming fleet.• Collaborated with other departments to build sub-brands for new programming, fundraising, and member services to appeal to our target demographics and increase the KVIE market share.• Created promotional materials for our leadership giving department, and fundraising events, such as postcards, invitations, posters, and digital marketing graphics. Many of these special events would sell out in less than 48 hours due to these collateral pieces.• Selected features to be promoted in the monthly Masterpiece/Drama and NOVA/Science e-newsletters, then designed and scheduled the newsletters for disbursement using Eloqua. Our open rate for these newsletters were 22%.• Led internal meetings within the marketing department regarding promotional campaign schedules, and new marketing efforts. Show less

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  Errant Phoenix Productions

  Aug 2017 - Jan 2022

  Producing Artistic Director

  • Led and trained artistic teams on direction, scenic design, lighting design, sound design, costume design, and acting. Many of these creatives have taken that education to professional houses around the country.• Researched and selected shows and programs to present during the company’s season, to further our company brand and mission. • Oversaw the programming budget development and management for the year, with budgets ranging from $5,000 to $15,000 annually.• Spearheaded the marketing and branding for the company and each production – including advertisements, posters, playbills, updating the website and social media account management. These efforts resulted in a 40% increase in ticket sales.• Negotiated with outside vendors and theatrical rights owners to accomplish our goals within a tight budget, saving an average of 15% annually. Show less

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  DollyPop

  Jul 2020 - now

  Graphic Designer/Content Creator, Filmmaker/ Social Media Marketing

  • Producing engaging educational video tutorials catering to the home creative community, and garnering an audience of over 205,000 on TikTok, 32,500 on Instagram, and 11,500 on YouTube.• Conceptualizing themes and emotions for each video, which included pre and post editing, copywriting, voiceover, and visual animation featuring sound design, color grading, and branding integration, resulting in videos with over 60,000 views.• Editing full-length videos (10-30 minutes) and short-form content (under 90 seconds) for social media, including use of infographics and MOGRTS.• Social media marketing through Facebook, Instagram, TikTok, and YouTube using SEO optimization, keywords, design trends, and hashtags to reach a target audience, achieving excellent interaction rates of 15% on TikTok, 4% on Instagram, and 5% on YouTube.• Implementing YouTube Analytics strategies, including A/B testing on YouTube thumbnails, to attract diverse audience segments with 46,000 hours of watch time. Show less

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  Sacramento Area Sewer District

  Apr 2024 - now

  Associate Training & Organizational Development Specialist

  • Scripting, filming, and editing training videos to supplement and enhance the existing curriculum, along with producing organizational explainer videos for internal and external distribution.• Collaborating with Subject Matter Experts and team members to craft engaging instructional materials and collateral.• Supporting training programs by setting up meeting rooms, managing attendance, preparing materials, and administering and grading tests.• Leading and assisting with live training sessions, including New Employee Orientations and virtual monthly Safety Tailgate sessions.• Providing guidance to colleagues on various tasks, including the use of photography and videography equipment. Show less