Nitipont Chartpinijpont

Experience

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  Food Stylist & Home Economist

  Apr 2010 - May 2010

  Marketing Internship

  Trainee – Marketing Department• Organized meeting for marketing team• Coordinated for food exhibition 2010

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  Thada Steel Limited Partnership

  Dec 2011 - Feb 2013

  Support Specialist

  Supporting Staff –Family Business• Boosted scale of business sale volume by 224%; created own website using Eclipse for expansion of customer portfolio and touchpoint• Expanded key contact customer from 3 main lists to 15 name lists• Transformed paper document to electronic mail• Completed expand marketing channel through website and email• Produced own website by searching knowledge from internet• Coordinated for placing advertisement on Google Adwords• Set up new format for price proposal and inventory checking• Created Facebook page for responding customer feedback Show less

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  KASIKORNBANK

  Mar 2013 - May 2013

  Internship Trainee

  Management Trainee – K Challenge Program• Designed project of “Gen Y Branch” and present to top management of company• Formed marketing research and analysis through Gen Y segment• Explored big company for learning business model of “Ogilvy Company and Google Company”

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  บริษัท ทีวี ไดเร็ค จำกัด

  Jun 2013 - Oct 2013

  Brand Marketing Executive

  Brand : Wellness Brand• Chaired project of “HR reorganized project” to reduce turnover rate; representative for set up crossfunctional activities such sports day, seminar and Christmas party• Achieved sale target of 1.5 million baht in 3 months by selecting channel strategy; analyzed targetedcustomer, then promoted product on TV Commercial and direct mailing through target customer• Trained and developed key message for sale people in telesales department• Operated promotion process and document Show less

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  True Corporation

  Feb 2014 - May 2014

  Customer Service Specialist

  Shop Front Operation• Dealed customer operational case• Handled for customer case at shop front• Served customer service billing• Supported online billing transaction through KIOSK machine

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  Samsung Electronics

  Jun 2014 - May 2019

  Awards: Full scholarship for top MBA Program in Thailand, Guest speak for ACC prep schoolAccount: Power mall, Power buy, Thaiwatsadu (Oct 2018 - May 2019)Department : Audio and Visual• Headed trade plan advance promotion planning for premium market modern trade channel• Outperformed sales performance and standard by coaching 101 of promoter at shop front to drive sales with sales tactics• Mentored new comer for basic working knowledge as well as guided for creative new ideas proposal • Planned budget for all activities through channel including event, promotion, workforce• Managed tough and pressure situation caused by resignation• Developed model for improving sell-in and sell-out capacityAccount: Power mall (Jan 2018 – Oct 2018)• Outperformed sell-out growth against last year 30.3% compare to market growth 9.1%; builded up teamworkand set up shorten workflow execution• Expanded market share in the channel by 4%; implemented category and brand promotion through channel• Led and designed meeting with partner to align sale planning• Earned job promotion to be Assistant Manager in March 2018• Guided and inspired all workforce especially operation to align with same target in term of promoter at frontshop• Advanced promotion and joint promotion alignment planning; prepare promotion by SKU in advance foradvance ordering• Analyzed low performance by store by product to see focus point Show less Account: Power Buy (Jan 2015 – Dec 2017)Department : Audio and VisualAward : Best Employee Award Q2 / 2017, Guest speaker for ACC Prep School• Succeeded to be the leader of premium segment sell-out in the market determined by QLED and Big Screenproduct (product value above 50,000 baht); encouraged and motivated promoter’s skills and knowledge withspecial incentive program for premium segment• Initiated promotion program by involving Homework product in the big event• Negotiated with partner to get collaboration for consumer direct marketing (CDM)• Mentored work partner to be able to know normal workflow process• Reduced overall budget spending from last year from -3.7% to +2.3% in 2016; shift up portfolio sale topremium segment• Convinced work partner or channel and operation to align with clear benefits• Led and supervised promoters of 101 people to be one team for deliver planned result• Developed incentive program to increase sell-out in low performance store• Interpreted data for classify store group mapping to see visibility for improvement in group• Tracked store performance to analyze and prepare for improvement plan• Quantified budget for programs in channel such as purchase with purchase, buy one get one (BOGO) and tactical price promotion Show less Account: Power Buy (Jan 2015 – Dec 2017)Department : Audio and Visual• Succeeded to be the leader of premium segment sell-out in the market determined by QLED and Big Screenproduct (product value above 50,000 baht); encouraged and motivated promoter’s skills and knowledge with special incentive program for premium segment• Initiated promotion program by involving Homework product in the big event• Negotiated with partner to get collaboration for consumer direct marketing (CDM)• Mentored work partner to be able to know normal workflow process• Reduced overall budget spending from last year from -3.7% to +2.3% in 2016; shift up portfolio sale topremium segment• Convinced work partner or channel and operation to align with clear benefits• Led and supervised promoters of 101 people to be one team for deliver planned result• Developed incentive program to increase sell-out in low performance store• Interpreted data for classify store group mapping to see visibility for improvement in group• Tracked store performance to analyze and prepare for improvement plan• Quantified budget for programs in channel such as purchase with purchase, buy one get one (BOGO) and tactical price promotionRecognition & Promotion:• Earned job progression to be Senior Staff level 2 in March 2016 Show less Account: Power Buy Deparment : Audio and Visual• Developed incentive program to increase sell-out in low performance store• Interpreted data for classify store group mapping to see visibility for improvement in group• Tracked store performance to analyze and prepare for improvement plan• Quantified budget for programs in channel such as purchase with purchase, buy one get one (BOGO) and tactical price promotionAccount: Homepro • Operated normal plan-sell-inventory (PSI) in the channel• Surveyed normal work process and work operating system• Entered as management trainee “Samsung Asia Elite”(SAE) Show less

  • Assistant Manager

    Mar 2018 - May 2019

  • Key Account Supervisor (Senior Staff II)

    Apr 2016 - Feb 2018

  • Key Account Executive (Senior Staff I)

    Jun 2015 - Mar 2016

  • Samsung Asia Elite (SAE) Management Trainee Program

    Jun 2014 - May 2015
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  Philips

  May 2019 - Aug 2020

  Key Account Manager

  Award : Take ownership to deliver fastAccount : Central Department store (Retail, Omnichannel LINE chat&shop, E-retailer)Department : Small Appliance (Iron, Air purifier, Kitchen Appliance, Personal & Beauty care)• Performed highest growth of 24.49% in past 10 years by catching up customer healthy trend, utilized channel communication and execution • Turned online sales into sales opportunity and engagement with advance preparation during pandemic • Built stronger online sales funnel of 145% growth by utilize channel media tools with effective result• Captured market trend on turn online channel as top store rank• Driving Omni channel department store, focusing on experiences and engagement of customer by digital marketing as well as retail sales• Ensured orders are collected and turnover targets are reached• Focused on optimized portfolio mix (over 140 SKUs)• Commercially co-responsible for developing business partnership with account• Found solution by involving sale data from multiple resources by using Root cause analysis, Shopper analysis, sale category analysis• Took initiative and identifies problem in actual way of working, formulate alternatives and recommendations; develops and new supporting sub-processes and improve existing process. Show less

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  FUJIFILM (Thailand) Ltd.

  Sept 2020 - Sept 2022

  Head of Sales and Services

  Department : Imaging Solution (Digital Camera, Instant camera, and Printing solution)• Turnaround consumer imaging business from pandemic 2nd wave (2021) to be +22% growth, outperformed all imaging market by setting retail guideline and improve online channel strategy• Drove profitability of services business of digital camera and photo finishing to be profit center from cost center by leaded transformation to outsourcing model.• Leaded change for organization chart and team development KPI in each business unit during business transformation in period of pandemic• Improved customer satisfaction (CSAT) from unknown to be measured for 4.8 / 5.0 by initiated service evaluation and satisfaction measurement process to maximize productivity• Coached 2nd hand successor for 3 business sales function.• Led 16 members in Sales, Retail and Service of 3 Business• Set Channel Strategy to expand business growth of 5% in 2020 of consumer business as well as maintain printing with key strategic partners and potential distributors• Built online channel landscape from 0% to 20% (80% during lockdown) through in house management with marketplace platform• Achieved of aligned yearly sales goals of 121.3% achieved during 2021 Show less

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  24 FIX

  Oct 2022 - Mar 2023

  Head of Sales (B2B)

  Head of Sales (B2B) – Strategic Business Development Department• Built new customers portfolio >20 customers by developing end-to-end sales process and performance management tracking with recommendations for next step improvement• Explored new channel for recurring sales income by partnership acquisition with 9× growth against 2022• Scaled up & led overall sales team from 0 to 9 members and create the streamline requirement for scaling sales team• Managed sales target & sales funnel through new leads generation, cold calling, meeting conducted, sales initiating & closing for overall sales strategy and implementation Show less

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  TD Tawandang Co.,Ltd.

  Apr 2023 - Oct 2023

  Category Deputy Director

  Category Development Head, Commercial Department• Created Annual Growth plan & Strategy for Sales, GP, OI and Breakdown plan of sub category• Drived new category by recruiting new supplier for creating new customers• Explored new market through competitor benchmarking with field and hands on study research, led to new assortment development

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  CJ MART

  Nov 2023 - now

  Head of Sales & Marketing Activities

  Head of Sales & Marketing, New Business• Built new operating business model for on-field execution team• Created Sales activities growth pipeline by 3X vs baseline sales business model• Set up overall new team structure with new sales material, process, record and tracking of new business• Developed team structure as well as trained potential contributor to be team leader• Explored shop rental model with local community as a new source of recurring revenue