Masood Ahmed

Experience

• 

  EBH

  Oct 2013 - Mar 2016

  Web Designer and Developer

  • E-Commerce website end-to-end development and management.• Social media marketing content planning and execution.• Performance marketing on Meta for demand and orders generation.• Performance Analysis of Landing Pages and Campaigns through Google Analytics and googleconsole.• Maintained onsite product catalog, launches and reporting.

• 

  Daraz

  Jun 2016 - now

  1. Responsible for leading the Global Campaign System across all five Daraz ventures (Pakistan, Bangladesh, Sri Lanka, Nepal, and Myanmar) with Alibaba Product & Development teams2. Extensive experience with the PM lifecycle including Agile. Creating business cases, schedules, issue management, stakeholder management, overseeing requirements, use and test cases, and deployment plans3. Manage and enhance multiple products to improve their efficiency and user experience for users.4. Ability to run multiple deliverables in parallel and manage multiple workstreams with aggressive timelines. 5. Assisting and training inter-departments on newly launched product features and their impact across the Asia-Pacific region6. Ability to engage confidently with senior management and leaders7. Managing a team of UI/UX developers and onsite associates for App and website8. Develop comprehensive reports on homepage performance, campaign page performance, and key onsite artwork performance, and segregate them platform-wise to extract key insights and take necessary actions9. Initiating projects for conversion rate optimization of the entire App10. Familiarity with SQL, Excel, Figma, Miro, and RESTFUL APIs. Show less 1. Managing a team of frontend website developers, analysts, and quality assurance executives2. Conducting A/B tests, multi-variate tests, heatmap tests, and scroll map tests optimize conversion rates3. Developing comprehensive reports on category performance, homepage performance, campaign page performance and key onsite artwork performance, and segregating them platform-wise to extract key insights and taking necessary actions4. Initiating projects for conversion rate optimization of the entire website and App platforms5. Assisting and training fellow Daraz onsite team across the Asia-Pacific region to set up and use their onsite marketing tools Show less • To Develop Responsive Landing Pages as per requirement on CMS using HTML, CSS, Javascript & Bootstrap.• Performance Analysis of Landing Pages, Sliders and Campaigns through Google Analytics and Dynamic Yield.• Strong QA on Desktop, Mobile and App platforms.• Managing web development resources, creatives, and content for fast project management.• Using content and rich media to push marketing campaigns across all Daraz platforms.• Ensure enhancement on website for better Customer Experience & enhancement of User Interface.• Revamp Daraz.pk Help Centre, Category Pages and Campaign Pages.• Maintain product boosting/de-boosting, web updates and reporting. Show less

  • Head of Onsite

    Dec 2018 - now

  • Onsite Project Manager

    Oct 2017 - Nov 2018

  • Jr. Web Developer, Daraz.pk

    Jun 2016 - Oct 2017