Cordelia Yeo

Experience

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  United Test and Assembly Center Ltd

  Mar 2010 - Sept 2010

  Accounting Intern

  Analysed credit worthiness of debtors and creditors of the company.Assisted in the setting up of a new reimbursement system in the company.Contributed to data entry, reimbursement claims and closing of accounts.

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  Bandwagon

  Mar 2014 - Aug 2014

  Events Manager

  Conceptualised and produced a sold-out indoor local music festival, Bandwagon: The Music Market (BTMM) o Resulted in a 25% surplus from expected profit o BTMM was spotlighted by Hard Rock Café International as a model example of effective marketing spend o Replicated 2 years later in the Philippines with over 400 people in attendance and 25 curated boothsManaged top KOLs and performing artists like Michael Roche, The Sam Willows and Dawn Yang.Coordinated and liaised with 20 top local brands such as Naiise, Lola’s Café and vendors like Peatix. Show less

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  Gateway Entertainment Pte Ltd

  Oct 2015 - Feb 2017

  Business Development Executive

  Set up new sub-brand Gateway Academy including working with partners and industry specialists to build curriculum for a non-profit arts curriculum for Youths-At-RiskAssisted in sales and marketing for Gateway TheatreProduced and programmed segments of two international conferences of 10,000 participants ranging from variety show games, live music to talk show couch sessions

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  Sony Music Entertainment

  Jul 2017 - Jan 2018

  Marketing Intern

  Planned, produced content and ran campaigns to market SEA regional and international artists such as Foo Fighters and Miley Cyrus that led to a 150% increase in profile views and 20% increase in followingIdeated and contributed to brand pitches (Changi Airport Group, Singapore Tourism Board, Kiss92)Planned media schedules and managed interviews and performances for local, SEA regional and international artists touring Singapore (Peking Duk, Isyana)Media monitoring for all Sony Music artists on local charts Show less

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  Freelance

  May 2018 - now

  • Utilized key knowledge of influencer marketing to develop and execute KOL marketing strategies and creative content campaigns for Benjamin Kheng that resulted in a 13.2% increase in Instagram following, 250% increase in plays on TikTok with over a million views, over 10x in likes, creating even more opportunities for brand collaborations.• Engaged community leaders online and offline to understand customer behaviours, pain points, and needs, leading to an increased occupancy rate of Lifesprings Community Centre in Iloilo, Philippines and a 50% revenue growth.• Generated insights through measuring and analyzing social media performance impact data and ad buys by using tools (Buffer, Google Analytics, SEMRush)• Managed and monitored online communities and engagement levels and provided recommendations for content optimization Show less Video, Live and Theatre Producer • Led the production of The Ann & Ben Show, the viral music sketch comedy series with 2.2 million views, boosting brand awareness.• Produced music videos, music promos and video advertising content for Benjamin Kheng, Twoset Violin, Aiken Chia and top brands like Skillsfuture, McDonalds, Coffee Meets Bagel resulting in increased engagement and brand awareness on social media platforms.• Assisted in music video production and live events with Benjamin Kheng, RRILEY and The Ann & Ben Live Show.• Managed international stakeholders to produce independent theatre show for Melbourne Fringe Festival that received "Best Theatre" award nominations.• Wrote and directed thought provoking series with Our Grandfather Story that addresses pressing issues of the current generation• Led the start-to-end production process including being the main point of contact for internal and external stakeholders including KOLs (key opinion leaders), artist and brand managers and vendors.• Ensured timely and quality delivery of assets (videos, teasers, cover artwork) through budget and logistical management, while managing relationships across stakeholders and departments creatively, technically and operationally.• Presented briefs of video advertisements to relevant key decision makers. Show less

  • Social Media Marketing Strategist

    May 2018 - now

  • Producer

    May 2018 - now
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  Charle King Pte Ltd

  Feb 2022 - Nov 2022

  Business Manager

  • Maximized team productivity by developing efficient workflows and establishing back end administrative requirements.• Directly oversaw operations, HR and accounting, and partnered with founders on strategy, project and budget management.• Developed effective brand strategies by aligning brand elements, analyzing market trends and consumer insights.• Managed 5-6 figure client budgets consistently, and worked with brands such as Endowus and AIA.

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  HighSpark

  Apr 2024 - now

  Project Manager

  • Managed design and content teams across multiple projects to ensure tasks are completed in a timely manner in accordance to client briefs• Facilitated client meetings with senior management to ensure projects are delivered to the highest standards