Emily Yankana

Experience

• 

  City of Danbury Mayor's Office

  Jun 2016 - Aug 2016

  City Hall Intern

  This internship entailed attending and responding to constituent requests as well as handling and organizing local legislative documents.

• 

  NextGenVest

  May 2017 - Aug 2017

  Outreach Intern

  I empowered and educated over 500+ high school students by offering presentations about resources pertaining to higher education. I also conducted "takeovers" on Facebook, Snapchat and Twitter and furthered my interest in education policy and communication operations within organizations working towards serving the greater good.

• 

  PR Collaborative

  Aug 2017 - Dec 2017

  Public Policy & Communications Intern

  In this role I created content for social media accounts and produced media lists for clients ranging from the film/entertainment industry and public health sector. I also created social media graphics, weekly newsletters, blog posts and managed media clips and aided with client events such as film screenings.

• 

  DC SCORES

  May 2018 - Aug 2018

  Communications Intern

  As a communications intern I produced and managed weekly social media content to increase engagement on various platforms for audiences spanning the local community, national community and financial donors. My weekly responsibilities also included analyzing social media analytics, aiding with program operations and producing weekly blogs that expand reach and showcased DC SCORES widespread community impact upon 2,500+ DCPS students.

• 

  McCain Institute

  Sept 2018 - Dec 2018

  Communications & Events Intern

  Created weekly social media content, analyzed social media analytics, and aided with event outreach operations. This opportunity reinforced my passion for growing and empowering global leadership and social impact public relations.

• 

  Praescient Analytics

  Jan 2019 - May 2019

  Social Media Strategy Intern

  In this position, I cultivated immersive, mission-oriented content and social media strategy across Facebook, Twitter and LinkedIn. I also monitored social media platforms to asses online engagement, aided in award application development and submissions and developed a role handbook to guide future social media interns. This position provided me with first-hand exposure to B2C/B2G social media marketing.

• 

  Carahsoft

  Jul 2019 - Feb 2022

  My responsibilities include executing our social media strategy across three major corporate platforms as well as publishing and scheduling partner and thought leadership content for executive level individuals. In this role I also conduct platform monitoring, deliver digital analytics reports on an as-needed and monthly basis, develop social media paid and organic campaigns for marketing initiatives and lead junior team members. I facilitate social media strategy across Facebook, LinkedIn, and Twitter as well as publish and schedule vendor and thought leadership content for our corporate accounts and C-suite level individuals. In this role I also conduct platform monitoring, deliver data analytics reports on an as-needed and monthly basis and develop social media paid and organic campaigns for digital and live events. Under the leadership of senior team members, I helped my team execute our social media strategy across three major platforms as well as publish and schedule vendor and thought leadership content for our corporate accounts and c-suite level individuals. In this role I also conduct platform monitoring, deliver digital analytics reports on an as-needed and monthly basis and develop social media paid and organic campaigns for digital and live events.

  • Social Media Account Lead

    Apr 2021 - Feb 2022

  • Senior Social Media Marketing Coordinator

    Jul 2020 - Apr 2021

  • Social Media Marketing Coordinator

    Jul 2019 - Jul 2020
• 

  Riester Influence

  Apr 2021 - Nov 2022

  I create, deliver and manage social media content for clients in the public policy sphere. I execute client social media strategy for Riester’s public affairs clients and coordinate podcast production on a part-time weekly basis.

  • Digital Communications Strategist

    Feb 2022 - Nov 2022

  • Social Media Designer

    Apr 2021 - Feb 2022
• 

  Rational 360

  Nov 2022 - now

  In my role, I leverage social listening strategies to analyze the social media and news media landscape to deliver effective and actionable client insights. Additionally, I contribute to digital content strategy and creative asset development for clients in the defense, health, and technology, and consumer sectors. In my role, I leverage social listening strategies to analyze the social media and news media landscape to deliver effective and actionable client insights. Additionally, I contribute to digital content strategy and creative asset development for clients in the defense, health, and technology, and consumer sectors.

  • Lead Digital Strategist, Social Listening

    Nov 2022 - now

  • Senior Digital Strategist

    Nov 2022 - Dec 2023