Felicia Wong

Experience

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  White House Black Market

  Aug 2008 - Dec 2011

  Sales Associate/Visual Team

  - Sold merchandise to clientele in a competitive sales environment- Performed promotional phone calls- Cashier- Arranged clothing according to the updated visual book

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  Cox Media Group

  May 2012 - Sept 2019

  - Programmed advertisements- Provided clients with sound bites of advertisements- Created contests for radio websites- Picked winners for web contests- Coordinated all aspects of technical set up for live shows, remotes, broadcasts, concerts, and special events. over 100 events and 1,000 plus attendees- Promoted local businesses and events around the Orlando area- Maintained and updated radio station websites with web contests and photos from weekly events- Assisted with events for the Cox Events Group such as the Free Downtown Concert Series, Spring and Fall Fiesta in the Park, and Mount Dora Art Festival Show less

  • National Promotions Director for Miami & Orlando Radio

    Apr 2017 - Sept 2019

  • Event Production Assistant for Cox Events Group

    Jan 2015 - Apr 2017

  • Promotions and Events Assistant for WMMO/98.9, WDBOFM/96.5, and WWKA/92.3

    Sept 2012 - Mar 2015

  • Promotions and Events Intern for WMMO/98.9 and WDBOFM/96.5

    May 2012 - Aug 2012
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  Artful Events

  Jan 2014 - Apr 2017

  Events Coordinator at the Abbey and the Mezz

  - Coordinate and set up venue for over 100 wedding’s and banquet’s- Oversee events with the day of coordinator to ensure flawless execution- Consult with vendors and clients to ensure event success - Ensure audio, visual, and floor layouts meet event demands

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  Orlando Harley-Davidson

  Mar 2016 - Feb 2019

  Event Production Coordinator

  - Execute events on-site from start to finish- Engage with attendees to increase business results- Liaison between the clients and the planning team to ensure flawless execution

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  Cox Media Group Local Solutions

  Sept 2019 - Nov 2022

  Digital Media Strategist

  - Work with account managers to develop, present, close and execute integrated client solutions- Spearhead training initiatives for the sales team- Oversee the strategy and implementation for the continued success of digital campaigns while being hands on with clients, the campaign optimization process, creative content and share/explain campaign results and improvements on a consistent basis- Create and manage sales resources in conjunction with the Digital Sales Director

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  Cox Media Group

  Dec 2022 - now

  Digital Media Director

  - Establish and execute revenue strategies maximizing assets and revenue potential.- Uncover high-potential digital revenue growth opportunities and develop joint execution plans with local sales management. Development of new direct digital business. - Manage the local digital team that supports digital and integrated accounts. - Guide sales teams to develop advertising campaigns that are designed around advertiser needs and objectives and are executed across multiple media platforms. - Responsible for developing digital media strategies, product mixes, digital sales efforts, and revenue generation, working directly with CMG local market sales team and sales managers.- Protect, retain, and grow existing CMG digital advertising clients. - Develop advertising campaigns that drive revenue while driving return on investment for advertisers. - Facilitate group presentations and face-to-face client sales calls with key advertising clients and advertising verticals. Develop, facilitate, and host client facing meetings, webinars, and video conference calls to sell and educate CMG clients and prospective advertisers.- Identify and share best practices to develop programs and solutions that drive customer ROI for increased and sustained local digital advertising revenue. Show less