Roberto Gutiérrez Vitela, MBA

Experience

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  Bozell

  Jan 1987 - Jan 1995

  Group Business Director

  Previous Experience includes positions as Group Account Client Services Director at Clemente, Cámara & Asociados for Nissan and Quaker State and as Client Services Account Director at Bozell Advertising for Chrysler, Dodge, Dina, Firestone and Texaco. (Information available upon request.)

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  McCann Erickson

  Jan 1996 - Nov 2001

  Vicepresidente Servicio a Clientes

  Oversaw all account-management operations in Mexico of leading global advertising agency. Responsible for strategic planning, account management, client relations and integration of advertising, promotions, events, and production in print, broadcast and online platforms. Led associated international activities in US and LATAM region● Increased business-unit efficiency and productivity to achieve billings growth over 20% each year for major brands as General Motors, Chevrolet, Pontiac, Cadillac, Mobil and Tecate, Sol and XX beer brands.● Grew business through acquisition of clients including Microsoft Mexico & LATAM, Nextel, Cervecería Cuauhtémoc Moctezuma (Indio, Nochebuena, Superior, Carta Blanca and Bohemia beer brands). Show less

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  CC&A Group

  Dec 2001 - Jun 2015

  Vicepresidente - COO

  Directed operations and implemented consolidation of affiliated group of companies in leading national agency. Developed and executed strategic plans, with responsibility for overall P&L and day-to-day operations. Oversaw client services, planning, international business operations, new products and services, human resources, legal and fiscal reports coordination, official quality-certification, and corporate social responsibility. Managed the development and implementation of clients’ communications and business requirements and goals.● Achieved sustained growth of 5% to 10% annually● Effectively integrated operations and services of groups in advertising, PR, promotions, events, media, and digital services to more effectively accommodate and generate growth based on a unified corporate vision and strategy. ● Identified opportunities and executed strategies that enabled company to overcome severe economic downturn (2008 and 2012) in which many other agencies were forced to close. Created new products, services and companies to capitalize on market within existing conditions. Adapted to a decline of commercial sector by expanding government and political services, and adding new accounts of state secretariats and political clients.● Accomplished high rate of long-term client retention by delivering marketing and advertising that produced desired results for sales levels, and goals for communications and image enhancement.● Ensured an excellent quality of service through technical expertise of commercial and government clients: Nissan Mexicana, Gigante, Cruz Azul, LG, Pulte Homes, Infonavit, CIBA Vision, NetJets, Nextel, Cámara de Senadores, Cámara de Diputados, Consejo de Promoción Turística de México, Magnocentro and Televisa Networks, among others.● Drove growth of new clients through acquisition of new accounts, including Suzuki, LG, Nextel, Televisa Networks, Magnocentro, Maxcom, Alcatel, Bayer, ICA, Telcel, Casas GEO and several State Secretariats. Show less

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  WPP

  Nov 2015 - Nov 2017

  Team Director - CIO

  Direct WPP Team, a business unit of WPP Group, the world’s largest creative marketing communications group. WPP Team was specifically formed to provide integrated, multidisciplinary cross-platform marketing services for a comprehensive rebranding initiative for the largest Mexican oil-and-gas state enterprise. Operations responsible for client relationship, research, strategic planning, branding and brand architecture, communication strategy, advertising, PR, online and digital platforms and events.● Lead and coordinate a global team of industry-leading WPP Group companies based in Mexico City and other international locations that provide services for client. Manage overall account. Collaborate with CEOs and key staff of participating WPP companies to integrate activities for client’s communication, PR, digital, events, branding and visual identity, retail POS design, and brand research and valuation.● Achieved successful fulfillment and client approval of over 100 marketing and communications deliverables on tight timelines.● Responsible of strategies implementation to design and execute projects to create visual Identity, including brand-book creation, franchisers and partners’ manuals, Web architecture and content, social networks, apps, VRV production, and point-of-sale elements.● Serve as primary liaison between WPP Team and client’s CEO and leadership team.● Represent programs to government officials on activities under their oversight authority, including actions requiring approval by Mexico's President and his Energy/Communications team. Show less

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  Ogilvy

  Apr 2017 - now

  • New Business Leader & Senior Consultant

    Nov 2017 - now

  • Business Leader

    Apr 2017 - now