Geeta Kshirsagar

Experience

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  Seventymm (Movie Rental Service)

  Dec 2007 - Oct 2008

  Sr. Sales Executive

  Corporate tie-upsHandling mall activationAchieving sales targetFinding new opportunities for increasing sales

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  Seagull Advertising

  Dec 2010 - Jul 2015

  Account Manager - Brand Services

  o Generation of consumer insightso Generation of ideas for consumer engagemento Execution & supervision of consumer engagement planso Execution & supervision of consumer & influencer engagement planso Carried out the above responsibilities using the company’s 3-stage brand building tool: Stage 1:• Study of the latest market trends of the product category• Study of the competition in the category (Study of their Ps &positioning in the market)• Qualitative research interviews to identify the brand’s profitopportunity & generate consumer insights Stage 2:• Quantitative research interviews with the identified profitopportunity• Identification of the most suitable positioning for the brandbased on the research• Co-creation of the “Branding Idea” along with the CreativeTeam Stage 3:• Formulation of the 7Ps, namely the Product, Pricing, Packaging,Placement, Purchase Experience, Promotion & Prosumer Policyof the brand based on the Branding Idea• Guiding the creative execution of the campaign & otherdeliverableso Business Development (April 2013 to March 2014) Meeting new prospects Understanding their requirements & creating a proposal to suit their Executed & planned the congregation ideas for business development requirement:• Branding in digital age• Runway to success Show less

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  Thermax Limited

  Jul 2015 - Jul 2018

  Marketing, branding & Digital Marketing Specialist

  • Creating integrated marketing plans• Ideating and creating marketing collateral's and merchandise• Ideating on exhibition ideas and supervising the execution• Ideating and supervising digital media campaigns• Customer interactions for improving the sales and service experience, introducing new products and understanding future opportunities• Supporting various teams for marketing and branding requirement• Industry research to assess the market potential• Operational work: Creating monthly snapshot of business, vendor management, payments Show less

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  Fronius India Pvt. Ltd

  Aug 2018 - Jun 2022

  Marketing Specialist
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  Praj Industries

  Jun 2022 - now

  Senior Manager – Corporate Marketing Services