
Beth Boam
Conferencing specialist

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About me
Customer Activation Executive at Molson Coors Beverage Company
Education

Chartered Institute Of Public Relations
-Certificate In Training Introduction To Internal Communication
University of Derby
2005 - 2008Bachelor of Arts - BA Marketing/Marketing Management, General
Derby College
2011 - 2011NVQ Level 3 Customer Services PassActivities and Societies: This was a business funded NVQ in customer services. As I already have a degree the course was shortened, and only took a few months of coursework to pass this. I was able to case study myself throughout this course.

Multiverse
2021 - 2023Level 3 Digital Marketing Apprenticeship Digital MarketingActivities and Societies: Campaign Planning, Customer Lifecycle, Content Marketing, Social Media, Coding, Analytics, Search Marketing, Paid Social
Experience

ACT Conferencing, a PGi Company
Jan 2009 - Nov 2009Conferencing specialist
Egg
Nov 2009 - Feb 2012Customer Services Advisor / Customer Retention Specialist / Customer Complaints Advisor
Countrywide Surveying Services
Apr 2012 - Mar 2013Administrator
Nationwide Building Society
Mar 2013 - Jun 2014Customer Service Representative
Molson Coors Beverage Company
Jun 2014 - now• Head office & outlet level activation management of key strategic national accounts inc; Greene King, JDW, Marston’s, Stonegate, Whitbread and Mitchell & Butler.• Delivering branded customer activations to drive footfall, drive brand awareness & create engagement with consumers. Examples Include: Aspall Mulled Cyder Infusions for On-trade 2020 Creating & Delivering over 4000 Carling Football watching kits to Uk on trade Trade shows and brochure advert creation High performing digital activation to launch Madri in Greene King• MFST Lead for customer activation within customers• Delivering robust contact matrix with customer trade marketing teams. Show less • Diary management, arranging travel & expenses and completing admin tasks for director of customer marketing.• Attended & presented at brand immersions, delivering quality guidance and cellar management to key customers inc. Center Parcs, New World Trading Company & Box Park. • led a team to create a web-based fault finder for the My Molson Coors Website. • supported the launch of Pravha with internal engagement by organizing bottle drops & a brand session at the NCC.• Created a Glassware quality magnet with tips & tricks for outlets that publicans could stick on glasswashers. Show less
Customer Activation Executive - National Retail & Horeca
May 2020 - nowCustomer Development Manager (Secondment)
Sept 2024 - Feb 2025Customer Marketing Executive (Cover)
Sept 2019 - May 2020Customer Excellence Administration Assistant
Dec 2018 - Sept 2019Operational Resource Planner
May 2016 - Dec 2018Customer Service Agent
Jun 2014 - May 2016
Licenses & Certifications
- View certificate

Persuasive Selling
LinkedInDec 2024 - View certificate

Communicating with Confidence
LinkedInApr 2019 - View certificate

Giving and Receiving Feedback
LinkedInApr 2021
Volunteer Experience
Volunteer fundraiser
Issued by RSPCA Derby & District on Feb 2012
Associated with Beth Boam
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