Ritika Gautam

Experience

• 

  LaughGuru

  Jan 2017 - Mar 2017

  Marketing
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  PolicyBazaar.com

  Mar 2018 - May 2018

  HR Intern
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  Flywidus

  Apr 2019 - May 2019

  Intern
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  Excelra

  Dec 2019 - Oct 2023

  - Developing brand guidelines and ensuring consistent messaging across marketing channels.- Conducting market research to identify target audiences, market trends, and competition.- Analyzing data and consumer insights to inform marketing strategies.- Managing community engagement on social media platforms (LinkedIn, Facebook, Twitter) and handling marketing lead management.- Generating revenue through digital channels (LinkedIn, email campaigns) and non-digital channels (conferences, events).- Creating value propositions and positioning strategies for pharmaceutical products or medical devices.- Identifying unique selling points and differentiators to communicate with the target audience.- Handling conference and trade show participation, including pre-event, event, and post-event activities.- Managing core marketing operations such as campaign planning, budgeting, and creating marketing plans.- Creating engaging marketing content like brochures, website copy, sales presentations, and product videos.- Collaborating with the sales team to develop marketing collateral, sales tools, and training materials.- Utilizing Account-Based Marketing (ABM) to create personalized buying journeys for different users.- Implementing both Above the Line (ATL) and Below the Line (BTL) marketing activities to reach broader and targeted audiences.- Focusing on building a thought-leadership story for the brand.- Monitoring and analyzing the effectiveness of marketing campaigns and initiatives.- Tracking key performance indicators (KPIs) and making data-driven recommendations for improvement.- Having expertise in CRM tools like HubSpot, Salesforce, Active Campaigns, and Leadfeeder. Show less

  • Marketing Specialist

    Apr 2022 - Oct 2023

  • Marketing Associate

    Apr 2021 - Jul 2022

  • Marketing Management Trainee

    Dec 2019 - Apr 2021
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  Mastercard

  Oct 2023 - now

  Marketing Specialist