
Wajeeha Shoaib
Freelance Writer

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About me
I Social Media Manager I Marketing Manager | Digital Marketing |
Education

Quaid-i-Azam University, Islamabad
2016 - 2020Bachelor of Business Administration - BBA Business AActivities and Societies: Have been writing blog posts, for private pages as well as a freelancer. Sports activities have always been a priority.

University of Hertfordshire
2023 -Msc Strategic Marketing with Digital Media Management BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES
Quaid-i-Azam University, Islamabad
2020 - 2022Master of Business Administration - MBA Human Resources Management/ Marketing A
Al Noor International School
2008 - 2015Medical Management Science
Experience

Bee
Apr 2018 - Feb 2019Freelance WriterI have gained experience as a freelance writer for a duration beyond one year, during which I earned a very positive feedback from clients both internationally and locally, including several corporate entities. I possess extensive skill and experience in several forms of written content, including articles, blogs, product descriptions, reviews, and research papers.

National Bank of Pakistan
Jun 2018 - Aug 2018InternA significant aspect of my role involved conducting market research to identify trends, opportunities, and customer preferences within the financial sector. Through this, I developed a solid foundation in understanding the competitive landscape and consumer behavior, providing valuable insights for the bank's marketing strategies. I actively participated in the creation of compelling and informative content for various marketing materials. This included crafting engaging copy for social media posts, website content, and promotional materials, this increased social media engagement by 30%. Through this experience, I refined my writing skills and learned to tailor messages to effectively communicate the bank's services and values to the target audience. Moreover, assuming responsibility for managing and updating the bank's social media accounts, I played a pivotal role in enhancing the bank's online presence through various social media channels. Show less

Serena Hotels
Jun 2019 - Aug 2019InternOne of the best learning experiences, which made me realise what my actual niche was; Marketing. Worked in the Department of Sales and Marketing for about 2 months, and learned a lot as to how attract audiences, and make your product stand out. Spearheaded the creation of engaging social media content for Instagram and Facebook, aligning with the hotel's luxury brand image. Besides, collaborated with the design team to produce visually appealing graphics, resulting in a 20% increase in online engagement. Also, implemented strategies to grow social media following, resulting in a 25% increase in followers during the internship period. Moreover, worked closely with the marketing team to develop and execute collaborative campaigns with local influencers, enhancing brand awareness within the local market.This expeince was something which will definitely help me in my practical years. Show less

Fiverr
May 2020 - Aug 2023Professional FreelancerAs a seasoned Freelance Writer with a passion for crafting compelling content, I have successfully navigated the dynamic landscape of content creation, SEO marketing, research papers, social media marketing, blogs, articles, and various writing genres. With a commitment to delivering high-quality and engaging content, I bring a versatile skill set to the table. As a Freelance Writer, my goal is to bring creativity, expertise, and a results-driven approach to every project. I am excited to collaborate with clients who value high-quality content and strategic communication. Show less

RG Digitals
Oct 2020 - Sept 2022Marketing ManagerSocial media promotion of products, services, and content in accordance with the brand and social media strategy of the organisation. The utilisation of social media scheduling applications, including Instagram, Facebook, and Tiktok. Responsible for formulating strategies aimed at augmenting the number of followers, managing and implementing social campaigns, generating content, analysing data, and engaging in communication with key stakeholders.

Beaconhouse Group
Sept 2022 - Jun 2023EducatorI taught at Beaconhouse School System, for one academic year to explore my teaching abilities and to explore a different field altogether. During my time in teaching, I have developed a track record of helping students achieve their learning goals and perform to high standards. I have been successful in helping students to great lengths to achieve their goals, as I received numerous awards through out the year. It has been a wonderful experience altogether.

University of Hertfordshire
Oct 2023 - Jul 2024Student RepresentativeParticipating in institutional decision-making structures. Advising and supporting the delivery of effective and efficient student support services. Managing and administering student representation at different levels. Advising on the development of academic programmes and student-learning experiences. Frequent meetings with the module leader, with regards to issues and plans coming ahead. Discussing issues with the students and getting their feedback on numerous modules. Skills: Communication, Leadership, Time management skills, Organization skills, Networking skills, and Confidence.l Show less

Mindless Academy
Nov 2023 - Dec 2023InternThriving in the virtual workplace at Mindless Academy, specializing in Marketing, Communication, and Social Media. From crafting compelling campaigns to mastering digital strategies, this internship is cultivating my skills and expanding my understanding of the ever-evolving digital landscape. Grateful for the enriching experience! #DigitalInternship #MindlessAcademy #MarketingSuccess

IFF
Jul 2024 - nowCustomer Experience Marketing Intern
Licenses & Certifications
- View certificate

Customer Experience (CX) Foundations
LinkedInAug 2024 - View certificate

Small Business Marketing using Facebook
CourseraJan 2024 - View certificate

SEO Foundations
LinkedInJul 2024 - View certificate

Social Media Marketing Foundations
LinkedInNov 2023 
Fundamentals of Digital Marketing and Ecommerce
GoogleFeb 2023- View certificate

Advertising on Facebook
LinkedInNov 2023 - View certificate

Illustrator 2024 Essential Training
LinkedInFeb 2024 - View certificate

Vitual Work Experience
Mindless AcademyDec 2023 - View certificate

Marketing: Copywriting for Social Media
LinkedInNov 2023 
Academic English for Business
University of Hertfordshire Business SchoolJan 2024
Languages
- enEnglish
- urUrdu
- frFrench
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