Rachel E. LePoudre, MS, APR

Experience

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  Rainsoft Water Treatment Services

  May 2005 - Sept 2006

  Marketing, Advertising & PR Intern

  • Assistant to Marketing manager.• Created and distributed direct mailers.• Maintained relations with current customers while targeting new customers.• Re-instituted referral program.• Ran meetings and offered incentives to boost company morale.

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  Grand Valley State University Office of Student Life

  Apr 2007 - Dec 2007

  Programming & Greek Life Staff Assistant

  • Served as the student Staff Assistant to the full-time Student Life Assistant Director, managing information for 250+ student organizations.• Maintained Fraternity and Sorority Life website and Facebook group.• Produced and sent out weekly newsletter.• Created and dispersed advertisements for campus programs.• Aided the front desk staff.

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  Silver Lining PR (Now Grand PR)

  Aug 2007 - Dec 2007

  Director

  • Directed and divided up tasks among 4 other students in student run PR Firm.• Did extensive PR campaign plan for Exchange Financial mortgage company. This included intense target market research, creating materials and promo events and implementing process, then showcasing results to client and guiding the client on how to keep in place a multiple year timeline. • Communicator between client and professor.

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  REP PR

  Dec 2007 - now

  Founder

  Consulting company that advises, writes, creates and distributes the following (but not limited to): Press releases, PR tools, digital ads, business proposals, social media marketing tactics & strategies, campaign plans, case studies, cover letters, resumes and reference pages for clients.

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  LBC Inc (Now GTS Distribution East)

  Jan 2008 - Aug 2009

  Account Coordinator

  • Maintained relations with current B2B customers and ensured orders were filled and received.• Created materials to promote company, retail stores, and signing events of professional athletes.• Maintained websites and Ebay account. • Established Twitter account & Facebook group. • Executive Assistant to owner and sales staff.

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  Warren Consolidated Schools

  Sept 2009 - Mar 2011

  • Wrote Bids, Proposals, and P.O’s for School Board for the third largest school district in Michigan. Handled project for board during a crisis which reduced possible negative impact to budget and safety.• Managed and updated Material Data Safety Sheets (MSDS) Database.• Analyzed and logged energy usage within the 35 schools and support buildings.• Ensured the process of work orders and reports was completed within operations and facilities.• Established an online training program for current and new employees. Show less

  • Project Manager

    Jun 2010 - Mar 2011

  • Guest Teacher

    Sept 2009 - Mar 2011
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  Aqaba Technologies

  Feb 2011 - Nov 2011

  Senior Social Media Marketing Analyst

  Launched and created all social media marketing campaigns across multiple platforms for the company and for clients in an array of industries including non-profit, sports, government, trade, logistics, and small business. Also, wrote and edited content for webpages, newsletters, and marketing materials.

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  Helping Hand Foundation

  Oct 2011 - Dec 2017

  Executive Director

  Run all PR, Marketing, and Fundraising Event operations for the non-profit, which includes re-branding, social media marketing, creating publications, writing and distributing of press releases and newsletters, contacting media, launching and updating the Website: http://www.hhmacomb.org

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  Gas Station TV

  Nov 2011 - May 2012

  PR Consultant

  Created, wrote, and distributed all press releases. Managed all public relations, marketing materials, newsroom webpage, and media inquires for the top nationwide on-the-go advertising company.

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  Sachse Construction

  Jul 2012 - May 2013

  Estimating Marketing Assistant

  Assist the 15-person estimating team by marketing to all subcontractors in order to establish and maintain working relationships while securing bids for commercial projects in the Detroit skyline and across North America. Sachse Construction is a $100M+ annual rapidly growing company that is partnered with Bedrock Management, Quicken, and other Dan Gilbert companies, and is one of metro Detroit's 101 best companies to work for.

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  Sunny Media Group, Inc.

  May 2013 - Jan 2016

  Automotive Marketing Manager / Social Media Manager / PR Manager

  Daily initiatives included managing all automotive campaigns from planning to execution to reporting. Current clientele encompasses Tier III Ford and Lincoln, which include multiple clients selling the highest volume in the nation. Managed services handled on a daily basis include social media marketing - paid and organic, Google AdWords, SEM, SEO, press release writing and distribution, reputation management, email marketing, website management, text message marketing, TV and video production, radio and internet radio production, display and pre-roll advertising, event management, direct mail and print advertising. Additionally, ran campaigns for non-automotive clientele including the YMCA of Metropolitan Detroit, Children's Hospital of Michigan Foundation, DMC Huron Valley-Sinai Hospital, and more retailers. Role interacts with trafficking to all vendors as well as is client facing. Show less

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  Carbon Media Group

  Feb 2016 - Mar 2018

  Marketing Manager

  Solely managed all PR, social media, email marketing, mobile app marketing, digital ads, community forums, influencer incentives, and sweepstakes for CarbonTV - The #1 streaming network for outdoor themed shows and live animal cams. Ran campaigns to increase viewership on app on Roku, FireTV, Android, iOS, as well as desktop and mobile site versions. Tracked Google Analytics daily. Wrote original content as needed. Additionally, ran all client paid social campaigns for OutdoorHub, ActionHub, and AGDAILY.-Increased social page likes organically by 250%, in 18 months' time, through video and engagement tactics.-Increased viewership to 6.3 M monthly views. Show less

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  Truscott Rossman

  Jun 2018 - Feb 2024

  Account lead for key clients including BCBSM, Van Andel Institute, Starfish Family Services, General Retirement System for the City of Detroit, and the West Michigan Policy Forum. Support on earned media efforts for other major clients like Continental and DTE Energy. Manage strategy, organic marketing and digital advertising for clients and the firm’s social media.Truscott Rossman is Michigan’s only statewide bipartisan strategic communications firm, with offices in Detroit, Lansing, Grand Rapids, and D.C., specializing in issues management, crisis communication, media relations and community relations. It has been named as the top public relations agency in the state by the MIRS/EPIC-MRA survey of Capitol insiders every year the survey was conducted. See the firm's full capabilities at TruscottRossman.com. Show less

  • Director of Digital Media

    Mar 2021 - Feb 2024

  • Senior Account Executive

    Jun 2018 - Mar 2021
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  Identity

  Feb 2024 - now

  Account Director

  Leading the M1 Concourse, Partnership Solutions and NewMark Merrill accounts, and supporting on earned, digital and social strategy on a number of global clients including Pinkerton, CRDN, Hudsonville / Little Debbie Ice Cream and Verizon Partner Services.