Aja-Nikiya Estro

Experience

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  Tallahassee Democrat

  Dec 2007 - May 2008

  Freelance Journalist

  Wrote featured spotlight article for Real Estate Section, selected, researched and prepared questions for chosen interviewee, interviewed featured realtors

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  Cumulus Broadcasting

  May 2008 - Aug 2008

  Account Executive

  Prepared promotional plans, assisted with voice over talent, developed and negotiated proposals, maintained account lists and solicited new business, developed and maintained relationships with clients, contacted prospective customers to sell on-air commercials.

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  Bisk

  Sept 2008 - Mar 2010

  Media Production Coordinator/Marketing Manager

  Developed and maintained time-sensitive, updated project schedules while working with Brand and Marketing Managers to ensure timely deliverables. Assisted copywriters and web designers with creative direction and production. Worked directly with Internet Media Manager and Media Department to launch and manage campaigns. Coordinated online and print ads from receipt of Insertion Order through the end of campaign reports for more than 30 campaigns.

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  FKQ Advertising

  Aug 2010 - Feb 2012

  Interactive Project Manager

  Managed interactive projects for clients including Dollar Rental Car, Thrifty Rental Car, Badcock, Melitta, McDonalds and Transitions. Created functionality requirements documentation for all interactive projects including websites, Facebook applications, Mobile applications, etc. Managed all social networking projects from RFP to completion including all creative, development and tracking. Delivered routine Omniture reporting and analysis (Site Catalyst, Test & Target, Insight) to Brand Team and clients. Analyzed of Nielsen, Forrester, Kantar and other market research reports to gain further insight on social media research, market influence analytics, online consumer behavior tracking, audience measurement, media consumption and media planning. Managed design, production, deployment and reporting of all email campaigns. Show less

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  Clearwater Marine Aquarium

  Jun 2011 - Jul 2013

  Digital Marketing & Operations Manager

  Developed an in-house marketing structure and team including organizational charts, new roles and responsibilities and new team member training. Managed overall work flow of product launches, promotions, online store products and all software implementations. Performed needs assessment and competitive analysis for a new e-commerce site, reservation system, web analytics tool and CRM software. Introduced a social media strategy that compartmentalized numerous social networking sites to meet the specific needs of the organization and its followers while managing the reputation, content and reporting. Increased social media following from 10k to over 500k on Facebook and Twitter. Show less

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  Advanced Healthcare Partners

  Jan 2013 - Jan 2014

  Digital Marketing Manager

  Manage all software integrations, marketing automation, social media and PPC campaigns. Oversee digital marketing strategies for all clients.

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  Aveda

  Aug 2014 - Dec 2016

  Digital Marketing Consultant
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  Peacework

  Mar 2015 - now

  International Program Manager

  Peacework is a 501(c)3 global nonprofit organization that engages communities, academic institutions, and corporations in innovative cross-sector solutions for sustainable development around the world and across seven development disciplines: agriculture, business, education, engineering, health, public service, and technology.

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  Just One Humanity

  May 2015 - Jul 2017

  Founder/Executive Director

  Our mission is to end extreme poverty in remote rural areas through sustainable solutions that preserve biodiversity and inspire global citizenship.We envision a world where basic needs are met for all people, serving as a foundation for self-sustainability and environmental stewardship.

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  Compassion Kind

  Sept 2017 - now

  Founder

  Compassion Kind is dedicated to promoting a more conscious culture through compassionate actions to end the suffering of all beings. We want to create a paradigm shift that elevates human consciousness and strengthens the human-animal bond. People helping animals and animals helping people. We do this through education, advocacy, relief work and community projects. We believe compassion is a catalyst for change.

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  A+C Foundation Athletes/Artists + Causes

  May 2020 - Jul 2022

  Digital Marketing Consultant