Kathryn Williams

Experience

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  University of Nebraska-Lincoln, Gallup Leadership Institute

  Dec 2003 - Aug 2005

  Project Associate

  Assisted in the planning and onsite logistics of first annual leadership summitCoordinated workshops and served as main contact for educational leadership programProvided support and project coordination for institute research efforts

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  Bailey Lauerman

  Aug 2005 - Apr 2013

  Consultation – Provided strategic partnership and marketing/business development consultation to clientsLeadership – Led cross-disciplinary teams in developing innovative and effective solutions including brand development, integrated marketing and advertising programsManagement – Managed the initiation and fulfillment of comprehensive plans, including supervision of three project managersExecution – Planned, negotiated and implemented multi-media promotions, event activation and street team programsWriting – Crafted pitches and presentations, activation guides, strategy documents, message grids, scripts and press releasesAccountability – Developed and managed budgets, contracts and timelines, and ensured account profitabilityCommitment to Culture – Served on BLEEM (Bailey Lauerman Employee Engagement and Moral) Team Show less

  • Account Executive

    Aug 2008 - Apr 2013

  • Project Manager

    Aug 2005 - Aug 2008
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  Nebraska Alumni Association

  Apr 2013 - Nov 2018

  Leadership – Serve on senior leadership team for organization as well as, manage full-service marketing communications team of seven including resource management and project workflow Strategic Communications Planning – Facilitate the process of goal setting, strategic planning, editorial calendar and creative development. Communication channels include web, email, social media, direct mail, collateral, print and publications, public relations, event activation, membership programBrand Management– Lead all NAA brand efforts and materials developmentData Integration – Served on committee to configure comprehensive CRM database, and oversaw data integrity and integration with NAA digital platformsCommitment to Culture – Co-chair of Alumni Culture Team, implemented a comprehensive action plan to develop culture including climate survey, re-vamped employee onboarding process, identification of staff professional development needs, social engagement and recognition programsSenior Director, Communications and Marketing: Sept 2014-June 2018 Show less Brand Development – Led brand articulation process for NAA, Nebraska Women’s Leadership Network and Student Alumni AssociationMembership Marketing – Served on membership team, developing and implementing marketing plans to generate membership growthProgram Management – Managed Future Huskers Program, increasing enrollment by 60%Strategic Planning – Developed strategic and experience planning processes to aid alumni relations team with program planningEvent Planning – Planned and hosted alumni outreach events and assisted with travel programs Show less

  • Associate Executive Director, Communications and Marketing

    Sept 2014 - Nov 2018

  • Director, Alumni Relations

    Apr 2013 - Sept 2014
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  Nebraska Book Company, Inc.

  Nov 2018 - Aug 2020

  • Director of Marketing and Communication

    Jul 2019 - Aug 2020

  • Senior Marketing Manager

    Nov 2018 - Jul 2019
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  Madonna Rehabilitation Hospitals

  Aug 2020 - now

  Director of Marketing and Communications