Katarzyna Kassner

Experience

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  OnLine Srl

  Mar 2011 - Jun 2015

  - Coordinating work of two Eastern European teams supporting Hewlett Packard sales department:Telemarketing team registering new partners to Hewlett Packard business partner programInside Sales Representatives team supporting end customers on local mid-markets- Organizing and providing necessary IT, HR, sales and marketing tools for work of the team - Reporting team results to Hewlett Packard European and local management- Managing daily work of 12 people coming from different cultural and language backgrounds Show less - Coordinating work of an Eastern European team supporting Panasonic Toughbook division (B2B Computer Product Solutions)- Covering local markets of Czech Republic, Slovakia, Poland, Romania and Hungary- Maintaining pipeline creation through lead generation and other telemarketing activities- Creating product marketing content in local languages (newsletters, event invitations, datasheets, case studies and technical documentation)- Proofreading and translation of regional websites, brochures, press releases- Assuring sales support for the partners and end customers in the region Show less

  • Hewlett Packard PPS Transactional Supervisor

    Apr 2014 - Jun 2015

  • Panasonic Marketing Team Supervisor

    Apr 2013 - Jun 2015

  • Panasonic Marketing and Sales Assistant

    Mar 2011 - Mar 2013
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  Panasonic

  Jul 2015 - Jun 2018

  Field Marketing Manager

  Field Marketing Manager for Central and South East Europe, responsible for 13 local markets and four product categories: Visual (projectors, professional displays, HDVC), Professional Camera Solutions, Communication System Solutions (PBX, SIP), Security Solutions (CCTV cameras, Fire Alarm, VIC).Main focus of my work is on planning, realization and implementation of all marketing and communication activities based on the European marketing strategy for the Panasonic B2B sector.My main job responsibilities included:Creating marketing strategy for CEE regionCoordinating marketing plan execution with internal and external stakeholdersCross-functional cooperation in full synergy to achieve long term goalsBudget planning and allocation, following invoicing through SAP PAPPlanning and organizing events, webinars, press conferences across CEELaunching new products to local markets Monitoring pipeline contribution and ROI rate in SalesForceContent creation and distribution to the segmented markets through MarketoMaintaining business relationships with distributors and resellersSupervising telemarketing agency work to assure lead generationCooperation with PR and creative agencies in the region on brand managementAll activities performed in daily usage of Czech, and English languages Show less

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  Honeywell

  Dec 2018 - now

  Product Marketing Manager

  Manage and direct all of the product marketing activities for industrial safety products in Europe. Own the end to end product growth strategy for the European market. Heavy emphasis of commercialization in the market, profitability of the line in Europe, and development of business cases for investment to drive future growth in the market. Integrate inputs into global strategy to develop distinctive product plans with outstanding financial outcomes for European region. Manage SKU portfolio/rationalization/stock/excess and initiate corrective actions where necessary.Drive and share local market insights and activate best practices.Cross functional cooperation at all levels of the organization to maximize growth, development and return on investment of the organization’s product portfolio in the region. Show less

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  Yoginya

  Jun 2019 - now

  Corporate Yoga Teacher

  I teach hatha yoga with elements from broader yoga practice. Like working with sounds, performing breathing and meditation exercises, also include in my lessons energetic renewal and relaxation techniques.Specialized in corporate yoga for groups and individuals.