Renata Morales

Experience

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  MSLGROUP ANDREOLI

  Jun 2008 - Aug 2011

  Assessora de Imprensa

  Engaged in press relations, specializing in external communication for:Fundação Dom Cabral: Orchestrated press activities for the dissemination of studies and research.Hospital Israelita Albert Einstein: Led strategic communication development, implemented distinctive initiatives with doctors, managed product launches, and executed special projects.Rádio CNB/ Consultório CBN and Medical Classes for Journalists: Contributed to unique communication strategies, including radio programs and medical classes tailored for journalists. Show less

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  Burson-Marsteller

  Aug 2011 - Aug 2015

  Associate Executive

  Engaged in corporate communication encompassing internal and external strategies, managing interactions with major press and trade entities. Provided dedicated service and strategic planning for Customer Service, emphasizing brand reputation for Electrolux - White Goods - with a 100% focus on PR.Key Achievements: Executed comprehensive corporate communication strategies, both internal and external. Fostered relationships with prominent press and trade organizations to enhance brand visibility. Provided specialized service and devised strategic plans for Customer Service, contributing to brand reputation. Show less

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  Burson-Marsteller

  Jun 2016 - Jun 2017

  Associate Account Executive

  Account Executive in a renowned American public relations agency. Worked on branding and retail for Colgate-Palmolive and Zeltiq during the second tenure. Engaged in PR Summit in San Francisco and executed hybrid online/offline promotion strategies for Colgate Palmolive.

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  Publicis Consultants

  Nov 2017 - Mar 2020

  Senior Account Executive

  Senior Account Executive at one of the world's largest French communication groups. Managed accounts like Saab, a Swedish security and defense company, handling quarterly stakeholder magazines and liaising with high-ranking Brazilian military officials and the Ministry of Defense. Led a press trip to Sweden for the delivery of the first Gripen fighter jet to Brazil. Previously worked with clients like Fundação Dom Cabral, Alstom, and Hospital Israelita Albert Einstein.

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  Align Technology

  Apr 2020 - Dec 2022

  Challenged to contribute to structuring a PR department within Align, identifying opportunities to position the company as a pioneer in dental technology. Engaged with all company teams due to my role in identifying topics. Redesigned the Consumer website and implemented a Chatbot. Responded to interfaces in the United States, Latam, and Brazil.Key Achievements: Successfully contributed to the establishment of the PR department, enhancing the company's image as a technological leader in dentistry. Facilitated communication across all company teams, addressing challenges in identifying relevant topics. Revamped the Consumer website and integrated a Chatbot, improving user engagement. Effectively communicated with interfaces in the United States, Latam, and Brazil, ensuring a cohesive PR strategy. Show less Senior Supervisor at a leading American multinational in Invisalign technology. Managed organic posts on social networks for lead conversion and information dissemination. Oversaw approximately 200 influencers, fostering monthly posts about each treatment. Implemented global campaigns in Brazil, considering local market needs and managing a budget of 250.000 BRL/year. Trained a sales team of 260 on social media and technical screening for choosing influencers. Reversed neutral mentions, neutralized, or reversed negative impressions about treatment and product prices. Coordinated content with famous national influencers for regional campaigns, adapting global campaigns for the Brazilian market.Key Achievements: Exceeded expectations with a 25% increase in engagement, 156% more positive mentions than neutral/negative, 106% increase in influencer posts, and a 28% increase in organic lead conversion. Show less

  • Sr Supervisor, Brand and Product PR

    Jun 2022 - Dec 2022

  • Sr Supervisor, Brand Strategy, Social Media and Influencers

    Feb 2021 - Jun 2022

  • Social Media and PR Senior Analist

    Apr 2020 - Jan 2021
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  Geonoma Florestal - Consultoria Ambiental

  Mar 2023 - Jan 2024

  Sales And Marketing Specialist

  Marketing and Sales Specialist in a small environmental consulting company. Implemented marketing and sales departments after company investments. Created and managed content, coordinated advertising agencies, structured social networks, institutional materials, videos, website, blog, and portfolio. Restructured the company's brand guide and storytelling. Generated business opportunities with new companies and maintained client relationships.Key Achievements: Improved content engagement and updated materials, resulting in a new website, active blog, and increased interactions on LinkedIn, Instagram, and Youtube. Analyzed business history, market position, workload, profits, and competitor activities, reshaping the company's business strategy. Show less

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  Public Relations Agency & Mkt

  Apr 2024 - now

  Freelance