Manggala Hadi Prawira

Experience

• 

  HMJ Ilmu Komunikasi

  Jan 2013 - Jan 2013

  Head of Playon
• 

  Lopen Semarang

  Jan 2014 - Jan 2015

  Artist and Properties

  "Tweelve Uur Van Semarang" is an omnibus movie which suported by Netherland Embassy. It contain six stories about Heritage and Culture of Semarang. My job is preparing all properties and artistic such as interior. Decorate based on storyboard and make it like as a director's wish.

• 

  Playon

  Jan 2014 - Jan 2015

  Copywriter
• 

  PRO TV Semarang, Central Java

  Jan 2014 - Jan 2014

  Marketing & Communication Support

  My job to sell ads spot at Gitaran Sore-Sore TV program. And also as a marketing communication who promote this program to audience.

• 

  Dentsu Consultant Indonesia

  Jan 2014 - Jan 2014

  Internship

  Part of LA Lights team as a copywriter (Internship)More pain, more gain!

• 

  ABOV Architecture

  May 2015 - Jan 2015

  External Communication

  Responsible for maintaining communication with potential client or client by integrated tools of Public Relations.Research and develop several program to increase engagement with stakeholder.

• 

  PT. Wijaya Karya Realty

  Mar 2017 - now

  • Marketing Strategy Implementation - Assist in developing and executing marketing plans and campaigns. - Collaborate with the senior marketing team to align strategies with business objectives. - Monitor and analyze market trends to identify opportunities for brand positioning.• Brand Management and execution - Support brand development initiatives to enhance brand equity. - Ensure consistency in branding across all marketing channels and materials - Develop and manage content for online and offline marketing materials.• Integrated Marketing Campaigns - Lead high-impact marketing campaigns that drive substantial lead generation and conversion rates.• Digital Marketing Penetration - Manage and optimize the company's digital presence, including website, social media, and email campaigns. - Utilize SEO, SEM, and other digital marketing techniques to drive traffic and engagement. - Analyze digital marketing performance and generate reports for improvement.• Lead Generation - Develop and execute lead generation campaigns to attract potential clients. - Collaborate with the sales team to qualify and nurture leads through the sales funnel. - Track and report on lead generation metrics and campaign effectiveness.• Sales Support and Collateral Development - Develop powerful sales tools and marketing collateral that enable the sales team to close deals swiftly including Print Media, Social Media Promo, Out of Home Media in collaboration with subject matter experts as required• Reporting and Analytics - Track and analyze key marketing metrics to measure campaign effectiveness. - Prepare regular reports on marketing performance and present findings to senior management. - Use data-driven insights to optimize marketing efforts and achieve KPIs. - Build data analytic model and dashboard to generate marketing insight for business strategy recommendations Daha az göster • Generate 41% exceed target sales leads from digital marketing thru fine management & collaboration of Partners, including tight evaluation of target KPIs e.g., segment, location, and engagement. We measure the success of these campaigns using metrics such as: Lead Conversions: We saw an increase in conversions from leads to active customers during the campaign. • Digital ROI: We calculated the ROI of each digital marketing channel used, including online advertising, email marketing, and social media, using tools like Google Analytics.• Social Media Engagement: We monitor the growth of follower base, engagement rate and number of content shares on our social media platforms through Facebook Insights.• Lead Quality: We measure how good the leads generated by the campaigns are in terms of their quality and relevance to our property products.• Managed a property asset & after sales to deliver monthly business targets. Saving 29% of complain budget.• Lead the development of various marketing strategies such as engagement, sales conversion, and competitor analysis.• Analyze social media developments with supporting tools such as Google Analytics and Facebook Insights in order to achive list building leads.• Drew up internal communication channels to maintain employee engagement through newsletters, corporate magazines, and intranet announcements.• Organized corporate internal and external events to increase corporate and stakeholder engagement, e.g., gathering, exhibition, joint meeting, etc.• Reporting and Analytics- Track and analyze key marketing metrics to measure campaign effectiveness.- Prepare regular reports on marketing performance and present findings to senior management.- Use data-driven insights to optimize marketing efforts and achieve KPIs.- Build data analytic model and dashboard to generate marketing insight for business strategy recommendations Daha az göster • Strategic Marketing Planning- Develop and execute aggressive marketing strategies that align with corporate goals and drive market dominance. - Increase market share by 36% within the first year as new residential project in Palembang thru delivery of digital marketing & offline marketing and outstanding Media Partners , Bank relationship management.• Project Management and Execution- Oversee multiple high-stakes projects simultaneously, ensuring timely and budget-compliant completion. • Lead Generation and Conversion- Build and position the brand to establish a dominant market presence and attract high-value clients.• Digital Marketing Leadership- Lead digital marketing efforts, maximizing online presence and engagement across all platforms such as instagram, facebook, website, tiktok.• Event Management and Promotion- Plan and execute large-scale promotional events, webinars, and seminars to drive brand visibility and customer engagement. - Organize 15 successful events per year from gathering event, exhibition, webinar, etc.• Sales Enablement and Support- Develop powerful sales tools and marketing collateral that enable the sales team to close deals swiftly including Print Media, Social Media Promo, Out of Home Media in collaboration with subject matter experts as required• Reporting and Analytics- Track and analyze key marketing metrics to measure campaign effectiveness.- Prepare regular reports on marketing performance and present findings to senior management.- Use data-driven insights to optimize marketing efforts and achieve KPIs.- Build data analytic model and dashboard to generate marketing insight for business strategy recommendations Daha az göster

  • Assistant Manager Corporate Marketing

    Jan 2023 - now

  • Marketing Project Manager

    Jan 2022 - Jan 2023

  • Marketing Supervisor

    Mar 2017 - Jan 2022