Christopher M.

Experience

• 

  BBC

  Jan 2007 - Jan 2007

  Work Experience

  Work included interviewing members of the public about topical issues, editing the recordings together for broadcast.

• 

  Bishops Footwear

  Jul 2007 - Jan 2012

  Salesperson

  2012 - Best Independent Mens Retailer awarded at the UK Footwear Awards.

• 

  Riverside Theatre Coleraine

  Jul 2007 - Sept 2012

  Playwright

  Commissioned to write four full-length plays for production in the 300-seater theatre.

• 

  Sunlight Productions

  Aug 2011 - Jul 2012

  Writer-in-Residence
• 

  Grey College JCR

  Oct 2011 - Sept 2012

  Worked in a variety of roles, including shift manager on both café and bar shifts, and a paid role as a student library which involved helping other students. Working as college student librarian on a part-time basis, managing stock, readers and book orders.

  • Bar Staff Leader

    Dec 2010 - Sept 2012

  • Library Staff

    Oct 2011 - Jun 2012
• 

  Costa Coffee

  Oct 2012 - Feb 2013

  Barista
• 

  Digitia Marketing

  Feb 2013 - Dec 2013

  Head of Digital Development

  As Head of Digital Development, I oversaw the digital strategy of the company and took leading roles in both web design projects and social media campaigns and consulting services. Work included:- branding and design with market research & competitor analysis- website design & development with HTML, CSS, PHP, mySQL - SEO & Google Analytics- social media deliverance, metrics and development- social media campaign strategy- digital marketing proposals &strategies- results tracking- press release & public relations consultancyWorking with the Commerical and Operations Directors, we worked with clients to deliver the best results to fit their needs and requirements. Show less

• 

  Geonet Solutions

  Jan 2014 - Aug 2015

  Creative Manager

  Working to formulate company strategy as well as running seminars & networking events, I held a diverse and varied role on the team. Responsibilities include:- studio project management- WordPress design and development: HTML, CSS, JavaScript, PHP, WooCommerce, Magento, UX Design, Laravel- concept design & wireframe development- LemonStand & ModX maintenance- mobile application design- Digital Marketing & SEO campaigns and analytics- graphic design in Adobe ® Photoshop & Adobe ® Illustrator- project management system implementation and maintenance in AffinityLive ®- planning and development of social media strategy and content- social media campaign delivery- workshop preparation & presentations- digital marketing- client communications via MailChimp & one-to-one meetings- sales strategy and business development- client pitches, and sales negotiation Show less

• 

  Visualsoft Ltd

  Sept 2015 - Dec 2016

  Business Development Consultant

  Dealing with a wide range of eCommerce customers who trade online in the UK, Europe and worldwide, helping them increase their online conversion rate through various marketing channels such as PPC, SEO, Paid Social Media, Email Marketing, Affiliates & Conversion Rate Optimisation, as well as recommending the addition of new features and functionalities to allow their business to grow online. Work was largely consultative, contextualising existing results or highlighting growth opportunities in new areas in order to create a cohesive overall marketing and growth strategy. I worked closely with over 60 marketing specialists within the Visualsoft team, monitoring results and performance whilst honing the ongoing strategies for the clients. Ongoing client dialogue was key to this process, acting as a de facto Account Manager for clients at peak seasonal times. Show less

• 

  Lifestyle Fitness

  Dec 2016 - Jun 2022

  In addition to my responsibility for the marketing proposition at Lifestyle Fitness, I also oversaw communication strategy throughout the Covid-19 pandemic. This was a challenging period for the fitness industry, with short-notice, prolonged closures being enforced by government regulations.E-mail marketing, customer service and social media communication strategy became a vital part of my role - and the needs of the business - during this period. We also took on additional resource within the Customer Service department during this period, which I line managed.This period also included the welcome addition of new clubs to the Lifestyle Fitness estate, and our first period of pre-sale and launch marketing for new sites in Somerset, Central Manchester and Hertfordshire. Show less Working to drive the Lifestyle Fitness digital presence forward in a highly competitive sector, I manage the Marketing Department to help provide an engaging and cohesive brand experience across all channels. Lifestyle Fitness offer a premium gym experience at exceptional prices, and use innovative membership strategies including the Earn While You Burn campaign, paying members in cash as reward for their weight loss achievements!My key areas include:Marketing strategyDigital marketing implementationPress relations and content marketingRadio advertisingIn-store promotion materialsOut of home billboards and mass mediaPaid search / Adwords managementConversion Rate OptimisationSocial media strategyPaid social campaign managementE-mail marketing campaignsSMS campaign strategy and implementationExpression Engine CMS managementData Protection Show less

  • Commercial Manager

    Oct 2021 - Jun 2022

  • Marketing and Communications Manager

    Sept 2019 - Oct 2021

  • Marketing Manager

    Dec 2016 - Sept 2019
• 

  Rework Digital

  Jun 2022 - now

  Head of Marketing

  As a dedicated marketer at Rework Digital, I focus on driving client revenue growth and optimising performance for bespoke eCommerce clients. My expertise spans a diverse range of marketing areas, including Paid and Organic Search, Social Media, Print Marketing, Digital Display, Press & PR, Strategic Formulation, and Data Analysis.During my tenure at Rework, I have played a significant role in managing Paid Search campaigns. I have successfully developed accounts from their initial stages to robust campaigns incorporating display retargeting, Performance Max, video advertising, and traditional search ads. These initiatives have consistently achieved a remarkable return on investment, maintaining a ROAS exceeding 5000%.My additional responsibilities encompass traditional Search Engine Optimisation, innovative applications of Artificial Intelligence, and acting as a consultative partner for eCommerce businesses in the fashion and fitness sectors. A key component of my role involves ongoing data analytics and performance reporting, ensuring informed decision-making and sustained success for our clients. Show less

• 

  Glenstall

  Aug 2022 - now

  Working at an executive level, my role at Glenstall includes ongoing strategy development, client relationship management and business development.

  • Director of Strategy

    Aug 2024 - now

  • Director

    Aug 2022 - Aug 2024
• 

  Client in Bullion Industry

  Jun 2023 - Aug 2024

  Brand Marketing Manager (Interim)

  Working as an embedded interim Brand Marketing Manager to instil best practices, define brand strategy and spearhead business growth through revenue and lead generation. Achievements include:- Implementation of a rebrand and brand guidelines- Development of a marketing strategy- Successful launch and growth of PPC and Paid Social- Successful team restructuring