Ashwin M R

Experience

• 

  Accenture

  Apr 2016 - Jul 2019

  • End-to-end digital program management, including conducting research-based analysis on Accenture's trending digital technologies, launching campaigns, developed highly structured Points of View (POV’s) and analyses to support sales teams and created offerings on Accenture's capability content• Generated market research reports, conversation starters and RFP & RFI reports enabling sales teams to win new business. Developed reports with metrics to identify new opportunities and to track customer feedback. Improved the delivery of reports by building a library of templates for Sales and Marketing teams and centralizing sales assets leading to a 42% reduction in low-value content • Worked with 25-member team to create a state-of-the art website used to showcase wins and client success stories. Increased traffic to the Bid & Proposal Repository website by over 40% by optimizing SEO and through content collaterals resulting in an increase in page views of over 50% and a decrease in bounce rate of over 30% • Rationalized company’s learning portal as a part of blended learning solution, collaborated cross functionally with subject experts, created and uploaded e-training content, improving searchability and cross-trained 4 associates Show less • Gathered and translated business requirements into technical solutions as BI reports, Tableau dash cards and scorecards for major banking and insurance clients across NA and APAC regions impacting over 60K daily users by interviewing stakeholders and iterating designs based on feedback• Developed and implemented a new report delivery process by applying DMAIC approach to automate reports, optimize queries and reduce report generation time by 80%, resulting in annual savings of $ 25K• Organized and facilitated Scrum meetings in an agile environment, including Sprint Planning, daily Scrums or Standups, interacted with clients on a daily basis to finalize and formalize requirements • Trained 4 new associates on existing tools and industry best practices by conducting weekly Knowledge Transfer (KT) sessions and facilitated the team through daily scrum meetings, resulting in a 70% increase in report delivery efficiency• Enabled transformational change by initiating and capturing internal best practices on project management for process improvement, shared toolkit with line manager, reducing cycle time by 50% Show less

  • Development Analyst (Center of Excellence)

    Aug 2017 - Jul 2019

  • Application Development Associate

    Apr 2016 - Aug 2017
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  GND Solutions India Pvt Ltd

  Jun 2019 - Aug 2020

  Assistant Manager (Product & Business Development)

  • Designed product strategy and translated it into a product roadmap, developing customer journeys, evaluating impact vs effort to prioritize initiatives, documenting product requirements, defining KPIs and OKRs, and taking accountability to deliver the product• Scoped out features, built wireframes and interviewed 250+ users & analysed 50+ workflows to arrive at the optimum solution that addressed the pain-points of customers. Developed an intuitive and easy-to-use UI helping customer traverse from page to page in less than 4 clicks• Utilized competitive analysis, derived insights and go-to-market strategies by working cross-functionally with the engineering, design, sales and marketing teams on go-to-market strategies for 2 IoT smart home products• Formulated marketing strategy and Implemented experience booths for new users; expanded new customer base by 30%, increased prospect user engagement > 65% within a year Show less

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  Bosch Rexroth

  Jun 2021 - Sept 2021

  Marketing Intern

  • Bosch Customer Experience Center - Worked with the senior management to help drive strategy around launching the new Bosch Customer Experience Centre. Helped drive social media strategy around in-house products.• Collaborated cross functionally with Product, Marketing and Design teams to help redesign Bosch Rexroth website and marketplace based on constraint, ease of navigation and suggested feature enhancements to address customer pain points• Optimized customer journey, improved product positioning by creating personalized content for customers (B2C and B2B partners).• Managed salesforce CRM on quarterly renewals for a combined product booking amount of $380k in 2021 Q2• Created SEO Campaigns (Q2 2021) for long tailed keywords that generated 12,000 unique visitors and 80 customers, improved on-page SEO performance by 60% Show less

• 

  BSH Home Appliances Corporation - North America

  Jun 2022 - Oct 2022

  Digital Marketing Intern
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  VELAN IT Solutions Pvt. Ltd.

  Dec 2024 - now

  Sales Account Manager