Mortuza Ahmed

Experience

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  Geeky Social

  Jan 2016 - Dec 2016

  Digital Marketing Strategist

  Geeky Social is one of the promising Digital Marketing firms. I've joined here in January 2016. My work responsibilities are below:*Developing digital campaign for existing and new clients*Understand clients brand setting plans to meet their KPI*Maintaining relationship with clients*Visualizer

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  Asiatic Experiential Marketing Limited

  Jul 2017 - Jan 2018

  Executive, Strategic Planning

  We touch life with passionate ideas that create priceless moments, we call EXPERIENCE.Today, brands have become what people say they are. And what they say is based on their experiences with the brand.Be that rock concert the other day, or that ice cream van on a sunny summer afternoon, or may be that girl educating about hygiene in a rural courtyard meeting – these are all experiences. They make people feel unique, valued and inspired to discover more about a brand. We create those memorable moments that change perceptions and behavior.For nearly two decades we have been creating experiences that matter. With a team of self-motivated enthusiasts, we are ‘Living Ideas’Job Responsibilities:Understanding the brands and developing the creative frameworkBuilding BTL marketing plans & strategies for FMCG, Pharmaceuticals, Telecom industry etc. Bringing new and innovative campaign IDEAsSupervising operational plan and budgetMaking presentation slides and pitching to the clients Show less

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  Brand Solution Ltd.

  Jan 2018 - Jun 2018

  Senior Executive, Strategic Planning

  Job Responsibilities:Strategic analysis of Brand Positioning- By thorough analysis, understanding brands and develop creative framework for each brand- Designing BTL marketing plans & strategies for: FMCG, Pharmaceuticals, Telecom industry, RMG, automobiles etc. - Developing innovating and timely IDEAs that caters to the demand of the TG- Supervising and monitoring operational plan and budget- Developing presentation slides on plan- Pitching marketing plans to the clients Show less

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  InterContinental Dhaka

  Jun 2018 - Jun 2020

  Executive, Social Media

  Managed the social media (15 Facebook pages & Instagram), Online Travel Agent Websites, Travel Social Sites & InterContinental Dhaka’s website. Designed digital artworks and publishing materials to promote a wide range of hotel’s products and services. Analyzed website & social media metrics, created content to boost engagement. Launched digital campaigns using Google Adwards. Besides, build yearly marketing plan and budget and also made some key partners for hotel business promotions. Notable achievements:- Launching InterContinental Dhaka Premier Advantage Loyalty App- Achieving Blue Badge for InterContinental Dhaka’s Page- 2000+ room nights booked from Data Driven digital campaigns- Establishing strong brand presence in local and global market according to brand architype.- Partnering with NBFIs and Banks for hotel offering and Balaka Executive Lounge. Show less

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  Meena Bazar

  Jul 2020 - now

  Strategic Brand Management• Develop and implement branding strategies to position Meena Bazar as a leading supermarket in the market.• Regularly review the P&L statement to manage and balance the marketing budget effectively.• Navigate the launch of new packaging for Meena Bazar Home Brand Products,• Plan and execute the launching new outlets, expanding Meena Bazar's footprint.Customer Engagement and Retention• Executing promotion campaigns annually to drive sales and customer retention • Executing SMS, Email & PR campaigns regularly to raise awareness and acquire customers.• Develop strategies such as churn-back campaigns and cross-promotions with partners to improve customer retention, loyalty, and satisfaction.Revenue and Business Growth• Oversee Joint Business Promotions• Drive the success of Meena Bazar’s Alternative Sales ChannelsDigital Marketing and Campaigns• Oversee media buying and planning for all channels to maximize campaign reach and efficiency.• Regularly track key metrics like ROI, ROAS, CLV (Customer Lifetime Value), Customer Acquisition Cost, and Conversion Rates to measure and improve marketing investment impact.Customer Insights and Market Research• Analyze customer data to derive actionable insights and create unique opportunities for Meena Bazar’s growth.• Successfully conducting Mystery Shopping, Focus Group Discussions (FGD), and surveys to gather market insights and develop strategies for both brick-and-mortar and online operations.Online Operations• Serving active users over 20,000+ in Meenbazaronline.com website and app’s monthly • Successfully run day to day operation of e-commerce Show less Responsible for developing the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition, digital marketing for short as well as long term and P/L statement regularly. Planning and execution of all communications and media actions on all channels, including online and social media. Competitor and customer insights analysis. Analysis of sales forecasts and relevant financials and reporting on product sale.Notable achievements:- Launched Brand Development campaigns; Customer Celebration Week/Shebar Shopothe Meena Bazar- Launched Meena Bazar Online Delivery Portal to enrich brand experience and increase sales. - Catering ATL communications like Print Ads, TVCs & OVCs for brand campaigns - Weekly Integrated marketing campaigns and social media platforms to increase sales - Analyzing customer insights to create unique opportunities for Meena Bazar- Renovating outlets to offer exciting shopping experience to customers.- Executing on demand BTL activities (Activation & Events) in outlets.- Managing PR for Meena Bazar to create a positive brand image & CRM which retained 10% new customers in 2021 Show less

  • Brand & Communication and E-Commerce Manager

    Jan 2025 - now

  • Manager, Online & Digital Marketing

    Apr 2023 - Jan 2025

  • Assistant Manager, Brand & Communication

    Jul 2020 - Mar 2023